Product Marketing Manager
5 days ago
Join the University of Maryland Medical System as a Product Marketing Manager and play a key role in driving awareness, demand, and adoption of our iHarbor innovation portfolio.
Job SummaryAs a Product Marketing Manager, you will be responsible for developing and executing comprehensive product marketing strategies that meet the needs of our customers and stakeholders. You will work closely with cross-functional teams to influence product roadmap and features, and collaborate with sales, business development, and product implementation teams to develop tools, training, and resources that enable them to effectively evangelize and sell our products and technologies.
Key Responsibilities- Define and communicate clear, compelling, and differentiated value propositions for our healthcare products and technologies within the University of Maryland Medical System brand positioning.
- Develop and maintain consistent messaging across all iHarbor marketing collateral and channels.
- Collaborate with business, product management, and engineering teams to influence product roadmap and features based on market and user needs.
- Partner with sales, business development, and product implementation teams to develop tools, training, and resources that enable them to effectively evangelize and sell our products and technologies.
- Provide sales, business development, and product implementation teams with the necessary materials, including presentations, case studies, websites, and competitive analysis, to gain user trust and adoption, and to win commercial deals.
- Plan and execute demand generation campaigns that drive awareness and interest in our products, including tradeshow and conference events.
- Create content, webinars, and events (e.g., user forums) that generate leads and help nurture them through the sales funnel.
- Contribute to iHarbor's Voice of Customer Program for key products (e.g., ensure customer feedback is incorporated into products, etc.).
- Cultivate relationships with users and customers to gather feedback, success stories, and testimonials related to iHarbor's product portfolio.
- Bachelor's degree in Marketing, Communications, or related field.
- 5 + years' experience in B2B marketing within the healthcare technology and/or software technology sector.
- 3 + years' experience launching new products and interacting with users of early-stage technologies.
The University of Maryland Medical System offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to attracting and retaining top talent, and offer a competitive compensation and benefits package.
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