Product Marketing Lead
4 days ago
Join netPolarity, Inc. (Saicon Consultants, Inc.) as we strive to become a leader in our industry
As an Integrated Marketing Manager, you will be responsible for developing and executing digital strategies to maintain brand equity and gain market share. This role requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.
Responsibilities:
- Develop in-season execution for product-focused storytelling and promotional events on homepage, email, and digital media.
- Lead cross-functional teams in in-season asset development and execution, ensuring alignment with brand objectives.
- Work closely with the product team to ensure that marketing assets are aligned with product launch plans.
- Collaborate with cross-functional teams to analyze performance metrics and competitive landscape, informing iterative improvements to marketing assets.
- Develop and maintain strong relationships with external agencies and vendors, ensuring seamless execution of marketing campaigns.
Requirements:
- 3-5 years of experience in consumer marketing, with content marketing experience required.
- Proven ability to translate product stories into compelling marketing messages, with a natural talent for storytelling.
- Solid analytical skills, strategic thinking, data-driven approach, and a global mindset with a customer-centric approach.
- Experience in fashion and retail is strongly preferred.
Salary Range: $80,000 - $110,000 per year
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