Product Marketing Lead

4 days ago


San Francisco, California, United States netPolarity, Inc. (Saicon Consultants, Inc.) Full time
About Us

Join netPolarity, Inc. (Saicon Consultants, Inc.) as we strive to become a leader in our industry

As an Integrated Marketing Manager, you will be responsible for developing and executing digital strategies to maintain brand equity and gain market share. This role requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.

Responsibilities:

  1. Develop in-season execution for product-focused storytelling and promotional events on homepage, email, and digital media.
  2. Lead cross-functional teams in in-season asset development and execution, ensuring alignment with brand objectives.
  3. Work closely with the product team to ensure that marketing assets are aligned with product launch plans.
  4. Collaborate with cross-functional teams to analyze performance metrics and competitive landscape, informing iterative improvements to marketing assets.
  5. Develop and maintain strong relationships with external agencies and vendors, ensuring seamless execution of marketing campaigns.

Requirements:

  • 3-5 years of experience in consumer marketing, with content marketing experience required.
  • Proven ability to translate product stories into compelling marketing messages, with a natural talent for storytelling.
  • Solid analytical skills, strategic thinking, data-driven approach, and a global mindset with a customer-centric approach.
  • Experience in fashion and retail is strongly preferred.

Salary Range: $80,000 - $110,000 per year



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