Growth Marketing Lead
2 days ago
Foursquare is a leading independent location technology and data cloud platform dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes.
About the Role:
We are seeking a Growth Marketing Manager to join our team located in one of our office hubs - New York City, Chicago, Seattle, or San Francisco. As a Growth Marketing Manager, you'll lead the creation and execution of marketing campaigns for new business and customer marketing, and partner with marketing colleagues and other departments to shape the demand generation, brand presence, and marketing channel strategy for Foursquare.
The ideal candidate will have deep expertise in marketing tools and technology, and understand how to translate product and brand messaging into campaigns that connect with our audience and provide measurable value to them.
In this role, you'll manage and execute Foursquare's demand gen and customer growth marketing strategy. This includes acquiring net new customers for our marketer's products, and growing upsell/cross-sell opportunities within our existing business. You'll also develop the demand generation strategy to support lead gen (MQLs), new pipeline, and bookings goals for the marketers segment.
Key Responsibilities:
- Manage and execute Foursquare's demand gen and customer growth marketing strategy.
- Develop the demand generation strategy to support lead gen (MQLs), new pipeline, and bookings goals for the marketers segment.
- Manage website thought leadership content creation based on our target audiences' behaviors and interests.
- In coordination with marketing operations, manage and lead contract specialists in paid media and organic social media management.
- Build a deep understanding of marketing technologies, processes, and systems necessary to reach our audiences in digital channels such as SEO/SEM, display, social media, email marketing, web, and video.
Requirements:
- 5+ years of experience in B2B, startup, or tech marketing.
- Proven track record of building and scaling campaigns with a strong focus on ROI.
- In-platform execution experience setting up and managing paid media campaigns in LinkedIn, X, Google, etc.
- In-platform execution experience setting up and managing campaigns, workflows, forms, emails, and social publishing in HubSpot.
- Analytical with a strong attention to detail.
- Ability to operate independently and effectively to manage multiple projects and deadlines.
- Expertise in Google Analytics, HubSpot, Salesforce, and similar platforms.
- Experience working in a project management tool such as Asana, JIRA, Workfront, Canva, etc.
What We Offer:
- Flexible PTO - rest and recharge when you need it
- Industry Leading Healthcare - comprehensive and competitive health, vision, dental, life insurance
- Savings and Investments - 401(k) with company match
- Equipment Setup - you will receive all necessary hardware for your job function
- Family Planning and Fertility Programs - programs via Carrot
- Employee Resource Groups - to help you stay connected
- Hybrid Work Schedule for in-person collaboration on Tuesdays, Wednesdays, and Thursdays.
Salary Range: $80,000 - $110,000 per year
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