Product Marketing Leadership Position

2 days ago

San Francisco, California, United States Contentful Full time
About the Role

We are seeking a seasoned Product Marketing leader to join our team as the Vice President of Product Marketing Management.

This individual will play a key role in driving the global product marketing strategy for Contentful's portfolio, delivering customer-driven innovation and accelerating growth in an evolving market.

As the Vice President of Product Marketing Management, you will lead the global product marketing strategy and oversee a talented team responsible for positioning, messaging, competitive analysis, and go-to-market execution.

Key Responsibilities
  • Lead and scale the global product marketing function, driving go-to-market strategies across Contentful's product portfolio.
  • Develop and communicate clear, impactful product messaging and positioning that resonates with target audiences and differentiates Contentful in a competitive market.
  • Collaborate with product management to drive product roadmaps that align with market needs and deliver measurable business impact.
  • Conduct market and competitive analysis, using insights to inform product development and strategic positioning.
  • Develop and execute successful product launches that maximize market impact and customer adoption.
  • Oversee the creation of compelling sales enablement materials, including demos, case studies, and presentations, to support both direct sales and partner sales channels.
  • Drive product marketing campaigns that align with content, demand generation, and customer success initiatives.
  • Lead and mentor a high-performing team of product marketers, fostering a culture of collaboration, innovation, and results.
  • Act as a thought leader both internally and externally, representing Contentful at industry events, in media interactions, and with analysts.
  • Partner with executive leadership and cross-functional teams to ensure product marketing efforts align with broader company goals and KPIs.
Requirements
  • 15+ years of experience in product marketing leadership roles, with a proven track record of building, scaling and managing high-performing teams while driving successful go-to-market strategies.
  • Experience in SaaS or digital-first platforms, particularly in content management, API-driven products, or marketing ecosystems.
  • Strong expertise in developing product messaging and positioning, a deep understanding of competitive differentiation, and applying messaging across multiple different personas.
  • Demonstrated success in leading launches multiple times a year to scale new products. Experience in launching in new categories in the global market is a plus.
  • Exceptional communication skills, with the ability to distill complex technical concepts into clear, simple and engaging narratives for diverse audiences.
  • Analytical and strategic mindset, with experience using data to inform decisions and track the success of product marketing initiatives.
  • Proven ability to collaborate with product management, sales, marketing, enablement and customer teams to drive alignment and achieve business objectives.
  • Experience in leading product marketing efforts across multiple product lines, including product launches, sales enablement, and market expansion strategies.
  • Creativity mindset with the ability to challenge the status quo, dream big, take risks and influence execution of new ideas.
What We Offer
  • A dynamic and innovative work environment.
  • The opportunity to work with a leading-edge composable content platform.
  • A comprehensive benefits package, including stock options, health insurance, and a generous paid time off policy.
  • The chance to be part of a diverse and inclusive team, passionate about creating impactful customer experiences.
  • Professional development opportunities, including training and education programs.
  • A competitive salary range of $310,000 - $340,000 per year, depending on location and experience.

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