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Marketing and Communications Specialist
4 weeks ago
APTIM is a global industry leader headquartered in Baton Rouge, Louisiana, with over 4,000 employees worldwide. We specialize in critical infrastructure, technical and data solutions, program management, environmental services, resilience, and sustainability and energy solutions.
Job OverviewWe are seeking a motivated and experienced Marketing Specialist to join our APTIM team. As a key driver in the development and execution of program marketing and communication campaigns, you will work closely with cross-functional teams to deliver high-priority projects and ensure clear, technically sound messages.
Key Responsibilities- Develop and implement marketing strategies for energy efficiency programs.
- Collaborate with internal teams and external partners on marketing materials and campaigns.
- Coordinate events and outreach activities to engage target audiences.
- Analyse market trends and customer insights to inform marketing decisions.
- Produce marketing copy and manage social media accounts, websites, and digital marketing tactics.
- Track and report on the effectiveness of marketing campaigns (ROI).
- Create designs in various visual media channels to communicate program messages.
- Create white papers and case studies highlighting program successes.
- Bachelor's degree in marketing, communications, or a relevant field from an accredited college or university.
- Experience in marketing, preferably within the energy or utilities sector.
- Proficient design abilities in software applications such as infographics, InDesign, Illustrator, Photoshop, Acrobat, and the MS Office suite.
- Strong written and verbal communication skills, experience with client engagement and coordination.
- Detail-oriented with excellent time management, project management, and follow-through.
- Work that is worthy of your time and talent.
- Respect and flexibility to live a full life at work and at home.
- Dogged determination to deliver for our clients and communities.
- A voice in making our company better.
- Investment into your personal and professional development.
We are committed to accelerating the transition toward a clean and efficient energy economy, building a sustainable future for our communities and the natural world, and creating an inclusive equitable environment that celebrates the diversity of our people.