Marketing Communications Specialist
2 weeks ago
We are seeking a talented and driven Marketing Communications Manager to join our client's quickly growing and remote-based North American team. This position will support all marketing, communications, and PR activities in North America and will report to the North America VP/GM.
Key Responsibilities:- Develop and Implement Marketing Strategies: Lead and implement a comprehensive marketing plan to achieve the company's goals and objectives.
- Prospect Identification and Engagement: Identify, attract, and transform business prospects, implementing online channels, tactics, and strategies to warm up potential customers making them more likely to make a purchase.
- Content Creation and Delivery: Deliver content, campaigns, events, sales support, and market intelligence.
- Marketing Budget Management: Create and manage the marketing budget to achieve targets.
- Communications Planning and Execution: Develop, manage, and execute communications plans and materials, ensuring consistent and relevant media coverage in trade and consumer media (including press releases, media campaigns, and other related content).
- Media Monitoring and Relationship Building: Research and monitor media for emerging news and insights on relevant topics. Develop and maintain relationships with media outlets and journalists in relevant categories.
- Reporting and Analysis: Report communications activity and accomplishments periodically.
- Event Planning and Execution: Plan and execute our client's presence at events and tradeshows.
- Support to Sales Team: Support the business with company presentations. Support sales by producing presentations and informational materials to move customers along more effectively.
- Market Research and Analysis: Identify, outsource, and analyze market data to shape business strategy and position our client as the subject matter expert in compostable solutions.
- Industry Experience: Experience in the packaging (preferably flexible) packaging industry.
- Education: 4-year college degree required.
- Experience: 2-7 years of experience with communications and media relations.
- Communication Skills: Exceptional oral and written communication skills.
- Sustainability Knowledge: Background knowledge about, and passion for, sustainability; knowledge in additional subject areas is a plus: circular economy, composting, compostable packaging, the waste crisis, sustainable packaging trends, and/or plant-based products.
- Organizational Skills: Strong organizational, planning, and project management skills.
- Personality: A proactive personality: we are looking for someone who is energetic, hands-on, and highly service-orientated.
- Matrixed Environment Experience: Familiarity working in a matrixed environment and/or at a fast-moving, entrepreneurial organization.
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