Digital Marketing Specialist

24 hours ago


Atlanta, Georgia, United States Careers Integrated Resources Inc Full time
Job Title: Digital Marketing Specialist

The Digital Marketing Specialist will partner with internal marketing colleagues to develop and define the digital paid media strategy, and assist them in planning, negotiation, execution, optimization, and measurement of results for 3rd Party Paid Media (Display advertising).

This is a hands-on role focused on campaign management and execution. The successful candidate will have a secondary responsibility of supporting Search Engine Marketing (SEM)/Paid Search (PPC) campaigns.

Key Responsibilities:
  • Execute and manage direct paid media buys with 3rd party publishers.
  • Send RFPs to vendors, evaluate proposals, and negotiate media buys with 3rd party publishers.
  • Communicate with internal stakeholders and vendors regarding campaign requirements, deliverables, status, performance, and action items.
  • Own paid media campaign set up, including tracking implementation, ad trafficking, and reporting for Display campaigns and secondarily, PPC campaigns.
  • Work with fellow digital marketing team members and marketers to develop paid media plans, manage campaigns to adhere to given budgets, desired flights, and performance goals.
  • Monitor and measure performance of digital marketing efforts via web analytics tools and provide corresponding analysis via monthly, quarterly, annual, and/or ad hoc reports.
  • Develop and/or adjust reports as needed to ensure reporting meets the needs of marketing colleagues.
  • Monitor and analyse digital analytics to identify and communicate opportunities, trends, and actionable insights to stakeholders.
  • Proactively identify and provide recommendations to improve paid media campaign performance.
  • Function as a liaison between Marketing colleagues, vendors, and/or creative team to ensure creative development adheres to deadlines, that creative meets publisher ad specifications, aligns with company standards, and leverages industry best practices.
Requirements:
  • Strong understanding of digital paid media strategies and tactics.
  • Experience with campaign management and execution.
  • Ability to communicate effectively with internal stakeholders and vendors.
  • Strong analytical and problem-solving skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.


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