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VP - Brand & Media Strategist

2 months ago


Dublin, Ohio, United States Wendy's Full time
Job Description

Wendy's is seeking a highly skilled and experienced VP - Brand & Media to lead the brand strategy, growth initiatives, and media strategy for the company in the U.S. market.

Key Responsibilities:
  • Develop and implement the brand strategy, aligning with key stakeholders and activating it through a deep understanding of consumer needs and trends.
  • Lead the development of the National Marketing Calendar, working closely with cross-functional teams to calendarize growth initiatives and ensure ongoing business analysis, media mix, and attribution modeling.
  • Direct integrated media resources to ensure successful investment of media dollars, evaluating media resources, trends, technology, and tools to improve the impact and efficiency of media dollars.
  • Partner with the VP Integrated Marketing and agency partners to develop clear, specific, and measurable brand, product, and program briefs that are consumer-focused and insight-inspired.
  • Develop and lead media vendor/industry relationships, participating in advertising industry meetings and seminars, and creating strategic partnerships with national media conglomerates, associations, program developers, and corporations.
  • Lead Wendy's franchise marketing advisory board to secure strategic alignment and support for national marketing and brand initiatives and the stewardship of the national marketing budget.
Requirements:
  • Bachelor's Degree in Marketing, Business, Advertising, or related field, MBA preferred.
  • Significant experience managing sales and business planning processes, including measurement and effectiveness across a wide data set of inputs and considerations.
  • 10+ years of corporate and/or advertising agency experience in brand strategy, brand marketing, local and national media buying, planning, and strategic development at director level or above.
  • Strong knowledge of marketing principles, consumer products media planning and buying for national and local media activity, digital media landscape, retail marketing, and co-ops.
  • Team leadership and development, analytical, organizational, and communication skills.
What We Offer:

Wendy's offers a competitive salary range of $218,000 - $403,000 annually, a target annual bonus of 35% of annualized base salary, and eligibility to participate in the Company's long-term incentive award program. Our restaurant support roles are eligible for a wide array of benefits, including parental leave, free EAP sessions, company 401k match, and other great offerings.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced professional looking to join a dynamic team, please submit your application.