Content Marketing Manager

3 weeks ago


Dublin, Texas, United States OCLC Full time
Content Marketing Manager Job Description

**About the Role**

We are seeking a highly skilled Content Marketing Manager to join our team at OCLC. As a key member of our marketing team, you will be responsible for developing, managing, and measuring content that connects marketing, product, membership, and research into one OCLC story.

**Key Responsibilities**

* Develops marketing content to directly support OCLC brand, products, and service initiatives
* Drafts, revises, and tracks communications content for print collateral, webpages, presentations, social media posts, blog posts, and other channels
* Monitors web content related to brand, products, and services to update existing content or create new content as needed
* Identifies top-performing content to repurpose into other formats or across other channels
* Coordinates and develops content and sales support information around non-product-specific messages
* Takes a leading role in working with partners from product marketing, brand, and other key areas of OCLC in the development of strategy documents and creative briefs

**Content Development and Strategy**

* Creates a long-term strategic plan for OCLC corporate blog aligned with company objectives and initiatives
* Responsible for editorial calendar development, post writing assignments, and draft and final approval processes
* Responsible for promotional plans for blog and blog subscriber emails
* Outlines key performance indicators and analyzes web analytics data to gauge content performance and socialize performance metrics with internal stakeholders

**Social Media and Community Engagement**

* Monitors OCLC corporate social channels for specific content activities
* Works as a writer/editor for social content related to assigned projects
* Manages responses to external inquiries as needed

**Requirements**

* Bachelor's degree in English, Journalism, Marketing, or similar discipline
* Demonstrated writing and copyediting skills; ability to translate scholarly writing and technical requirements for a more general audience and deliver compelling promotional material and news stories
* 10 or more years of experience in communications, marketing, or project management
* Proven ability to create ideas, concepts, and stories that demand attention and connect with key audiences in a memorable way that are on brand and on strategy

**Working Conditions**

Normal office environment.

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