Strategic Account Expansion Manager
3 weeks ago
At Grammarly, we're on a mission to revolutionize the way people communicate.
About UsWe're the world's leading AI writing assistance company, trusted by over 40 million people and 50,000 organizations. From instantly creating a first draft to perfecting every message, our platform helps individuals and teams at some of the world's top companies get their point across and achieve results with best-in-class security practices that keep data private and protected.
The OpportunityWe're seeking an experienced Senior Account-Based Marketing Strategist to join our Revenue Marketing team. This key role will drive expansion strategy and execution for assigned Key Accounts, leveraging hyper-personalization across channels including web, email, ads, direct mail, and events.
This individual will partner closely with Strategic Accounts managers to determine account prioritization between 1:1 vs. 1:few approaches and identify contact and comms strategy to drive account engagement, pipeline generation, and acceleration, as well as won revenue.
As a Senior Account-Based Marketing Strategist, you will:
- Campaign strategy and execution that delivers expansion pipeline and revenue for assigned key accounts;
- Bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement;
- Collaboration with sales teams to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs;
- Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts;
- Stay up-to-date on ABM best practices and emerging technologies, implementing new tools and strategies as needed.
To succeed in this role, you'll need:
- 10+ years of relevant experience in B2B SaaS marketing and GTM functions, including 3+ years in a focused ABM role;
- Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact;
- Experience with successful campaigns targeted at large Enterprise key accounts, highlighting both creativity and effectiveness;
- Excellent analytics skills, including experience with CRM (Salesforce), ABM (6sense), and marketing automation tools;
- Ability to work closely with account executives, fostering a culture of collaboration between marketing and sales departments;
- Outstanding communication and interpersonal skills, capable of building strong relationships with internal teams and external clients;
- Alignment with our EAGER values: ethical, adaptable, gritty, empathetic, and remarkable;
- Ambition to embody our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.
We offer competitive pay along with a comprehensive benefits package, including excellent healthcare options, disability and life insurance, 401(k) matching, paid parental leave, generous time off, and more. Our base pay may vary depending on your location, with estimated salary ranges outlined below:
Zone 1: $154,000 – $180,000/year (USD)
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