Senior Marketing Manager

4 weeks ago

Dallas, Texas, United States Digital Realty Full time
Job Title: Senior Manager - Growth Marketing

At Digital Realty, we are seeking an experienced and dynamic Growth Marketing Senior Manager to join our marketing team. The Growth Marketing Manager will play a critical role in developing and executing targeted campaign strategies that drive awareness, generate demand and support our overall business objectives and strategies.

Key Responsibilities:
  • Accelerate Pipeline in Americas: Spearhead integrated content and campaign initiatives tailored to specific regional target accounts and personas, ensuring that our content, messaging and campaigns resonate and drive demand within the right audience.
  • Localize Global Campaign Strategies: Adapt global strategies to local contexts, optimizing our content, campaigns and targeting to meet the unique demands and preferences of various AMER markets.
  • High-Impact, Integrated AMER Campaigns: Lead the development and execution of targeted Field Marketing, ABM, Sales Plays and PDx Use Case campaigns, ensuring each campaign is highly targeted to deliver the right messaging to the right personas/buying groups.
  • Alignment with Accelerate Digital: Ensure that Americas campaign strategies are strategically aligned with Digital Realty business goals and strategies, leading to measurable improvements in opportunity pipeline and bookings.
  • Cross-Functional Coordination: Foster strong relationships with internal teams, including global/regional marketing, BDRs, sales, product management, and operations, to ensure that all Americas marketing initiatives are integrated cross functionally.
Requirements:
  • Experience: 7+ years of experience in marketing, with a focus on growth and digital marketing strategies.
  • Education: Bachelor's degree in Marketing, Business, or related field. A Master's degree is a plus.
  • Project Management: Setting project goals and objectives, coordinating with creative, digital, and sales teams to develop and implement marketing strategies.
  • Analytical Skills: Strong analytical and quantitative skills, with the ability to interpret data and make data-driven decisions.
  • Leadership: Proven leadership abilities, with experience managing and developing a team.
  • Communication: Excellent written and verbal communication skills.
  • Technical Proficiency: Familiarity with Marketo, PowerBI, DemandBase, Outreach and Salesforce is desired.
  • Creative Thinking: Ability to think creatively and strategically to develop innovative marketing solutions.
  • Adaptability: Flexibility to adapt to a fast-paced and changing environment.
About Digital Realty:

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL, the company's global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx) solution methodology for powering innovation and efficiently managing Data Gravity challenges.

To learn more about Digital Realty, please visit https://www.digitalrealty.com or follow us on LinkedIn and Twitter.

About Our Digital Team:

Our Marketing team works in one of the world's fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.

What We Can Offer:

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers. Join us and you'll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you'll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We'll also give you plenty of development opportunities so you can build a rewarding and successful career with us.

Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.

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