Senior Growth Marketing Strategist

1 week ago

Denver, Colorado, United States Breef Full time
About Breef

Breef is a pioneering agency marketplace that's revolutionizing the way leading brands connect with top agencies for their digital and creative needs. Our platform is a game-changer in the outsourcing space, offering a modern solution for high-value transactions.

Job Description

We're seeking a highly skilled Senior Growth Marketing Lead to join our dynamic team. This individual will be responsible for driving revenue through channel growth and leading our paid acquisition efforts. The ideal candidate has prior growth marketing experience within a B2B high-growth startup or digital agency, with a strong understanding of user acquisition and the evolving demands of paid social and search.

Key Responsibilities
  • Own and execute the strategy and daily management of our performance channels, including paid social, search, and display.
  • Drive the planning and budget allocation between channels, optimizing for channel-specific KPIs.
  • Develop and maintain metric reports/dashboards that track performance and efficiency.
  • Own the audience and targeting strategy across channels.
  • Oversee and collaborate with our agency partners, ensuring strategic implementation and performance.
  • Help inform recommendations for acquisition strategies, including new channels, audiences, tactics, bidding strategies, and targeting options.
  • Work closely with product and sales teams to improve both inbound and outbound marketing efforts by developing and refining our funnels by channel.
  • Proactively test and analyze our creative, messaging, offerings, and landing pages in partnership with our design team.
  • Concept and own experiments on acquisition channels, using data to drive decision-making.
  • Build relationships with our platform and demand-gen partners, leading the testing of new ad products and beta features.
  • Partner with the larger marketing team on brand marketing campaigns that drive awareness and engagement.
Requirements
  • 5-7+ years of experience in a growth marketing/paid social role.
  • Experience working directly in-house within the B2B space.
  • A track record of managing multi-channel paid marketing campaigns.
  • Strong analytical skills, with an understanding of data and how to action it.
  • An understanding of general web and app technology, including cookies, pixels, SDKs, tracking, tagging, and APIs.
  • Experience working with a large and complex customer base.
  • An integrated marketing mindset and understanding of the interplay between offline vs. online, brand vs. performance marketing.
  • A deep understanding of platform trends and the ability to think two steps ahead.
What We Offer
  • Competitive compensation and benefits.
  • Opportunity for extreme growth and ownership within the organization.
  • Salary base between $115K-$150K + up to 20% OTE (depending on experience).
  • Bonus incentives for achieving revenue targets.
  • Equity in a fast-growth startup.
  • Generous vacation policy.

Breef is an equal opportunity employer, committed to creating an inclusive environment for all team members.

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