Field Marketing Manager

3 weeks ago


Murrysville, Pennsylvania, United States Andersen Full time
Job Summary

Renewal by Andersen is a leader in the window and door industry, driven by innovation and a passion for excellence. We're seeking a skilled Field Marketing Manager to join our team, responsible for developing and executing non-traditional marketing strategies that drive lead generation and sales growth.

Key Responsibilities
  • Collaborate with Non-Traditional Marketing Managers and CORO leadership to develop effective marketing tactics that meet sales targets and company benchmarks.
  • Define and promote best practices for lead qualification, ensuring consistency across locations.
  • Train and coach employees and outsourced personnel on event, home show, RSVP, proximity, and showroom/retail marketing.
  • Analyze lead generation trends and results, providing coaching and feedback to local marketing leadership.
  • Manage and develop direct reporting staff, including CORO Non-Traditional Marketing Managers and other Non-Traditional staff.
  • Identify and resolve conflicts between corporate departments and field locations.
  • Become embedded in all aspects of the company-owned retail operation to understand its impact on the customer experience.
Requirements
  • Bachelor's degree in business or an equivalent combination of education and experience.
  • Minimum 5 years of sales and marketing experience, including 3 years in an organization with direct-to-homeowner sales.
  • Demonstrated understanding of event or door-to-door marketing, presentation, and promotion.
  • Ability to work semi-autonomously and influence marketing tactics of company-owned locations and independently owned affiliates.
  • Availability to travel 10% to RbA locations nationwide.
  • Excellent analytical and problem-solving skills.
  • Excellent presentation and writing skills.
Benefits
  • Medical, dental, vision, and life insurance.
  • Health Savings Account contributions.
  • Paid holidays and PTO.
  • 401(k) plan and contributions.
  • Professional development and tuition reimbursement opportunities.
  • Charity contributions.
  • Nationwide career opportunities.

We're committed to creating a diverse and inclusive workplace where all employees feel valued and empowered to succeed. If you're a motivated and innovative marketing professional looking for a new challenge, we encourage you to apply.



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