Field Marketing Manager

3 weeks ago


Murrysville, Pennsylvania, United States Renewal By Andersen Full time
Job Summary

Renewal by Andersen is seeking a skilled Field Marketing Manager to develop and implement non-traditional marketing tactics that drive lead generation and sales. The ideal candidate will have a strong understanding of event and door-to-door marketing, as well as excellent analytical and problem-solving skills.

Key Responsibilities
  • Define and promote effective lead qualification methods and processes
  • Train employees and outsourced personnel on event, home show, RSVP, proximity, and showroom/retail marketing
  • Analyze lead generation trends and results, providing coaching and feedback to local marketing leadership
  • Manage and develop direct reporting staff, identifying and resolving directional conflict between corporate departments and field locations
  • Collaborate with corporate marketing staff and influence non-traditional marketing tactics of branch general managers and sales managers
Requirements
  • Bachelor's degree in business or equivalent combination of education and experience
  • Minimum 5 years of sales and marketing experience, including 3 years in direct-to-homeowner sales
  • Demonstrated understanding of event or door-to-door marketing, presentation, and promotion
  • Ability to work semi-autonomously and influence marketing tactics of company-owned locations and independently owned affiliates
  • Availability to travel 10% to RbA locations nationwide
Benefits
  • Medical, dental, vision, and life insurance
  • Health Savings Account contributions
  • Paid holidays and PTO
  • 401(k) plan and contributions
  • Professional development and tuition reimbursement opportunities
  • Charity contributions
  • Nationwide career opportunities


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