Field Marketing Manager

3 weeks ago


Murrysville, Pennsylvania, United States Andersen Full time
Job Summary

We are seeking a highly skilled Field Marketing Manager to join our team at Renewal by Andersen. As a key member of our marketing team, you will be responsible for developing and implementing non-traditional marketing tactics to drive lead generation and sales.

The ideal candidate will have a strong background in sales and marketing, with a minimum of five years of experience in an organization with direct-to-homeowner sales. You will be responsible for collaborating with corporate marketing staff and influencing non-traditional marketing tactics of company-owned locations and independently owned affiliates.

As a Field Marketing Manager, you will be responsible for defining and promoting the adoption of tested and effective common methods and processes for lead qualification. You will also ensure that Renewal by Andersen employees and outsourced personnel are effectively trained in event, home show, RSVP, proximity, and showroom/retail marketing.

Key Responsibilities:

  • Develop and implement non-traditional marketing tactics to drive lead generation and sales
  • Collaborate with corporate marketing staff and influence non-traditional marketing tactics of company-owned locations and independently owned affiliates
  • Define and promote the adoption of tested and effective common methods and processes for lead qualification
  • Ensure effective training of Renewal by Andersen employees and outsourced personnel in event, home show, RSVP, proximity, and showroom/retail marketing
  • Assess the effectiveness of lead generation efforts and provide coaching and feedback to local CORO marketing leadership

Requirements:

  • Bachelor's degree in business or MBA preferred
  • Minimum of five years of sales and marketing experience, including a minimum of three years' experience in an organization with direct-to-homeowner sales
  • Demonstrated understanding of event or door-to-door marketing, presentation, and promotion as primary tools for lead generation and qualification
  • Demonstrated ability to work semi-autonomously and influence marketing tactics of company-owned locations and independently owned affiliates
  • Availability to travel 10% to RbA locations nationwide

We offer a competitive salary and benefits package, including medical, dental, and vision insurance, health savings account contributions, paid holidays and PTO, 401(k) plan and contributions, professional development and tuition reimbursement opportunities, and charity contributions.

Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.



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