Influencer Marketer

4 weeks ago

New York, New York, United States Kalshi Full time

What we're up to

Kalshi is the first and only federally regulated exchange where people can trade on any event. Think like the NYSE, but instead of trading stocks, you trade on the events you know and care about. Kalshi has more than 500 markets across politics, economics, financials, weather, tech, AI, culture and more.

After three years of regulatory struggle, Kalshi's historic regulatory approval from the CFTC has allowed it to launch a new asset class: event contracts. Event contracts, the fastest-growing asset class today, are elegant financial instruments structured as simple yes/no questions about the future.

Kalshi's vision is to build the next-generation financial ecosystem for trading what we believe will be the largest asset class of all. Kalshi's vision is bold. We're on a long journey in uncharted territories. We are looking for passionate and outlier members excited to embark on this voyage toward building the financial system's next inflection point.

Role Roadmap

We want Kalshi to be the place that all of the culturally relevant people are talking about. You'll be the go to person connecting with the people who are driving the cultural conversation, then convincing them to work with Kalsh, and launching campaigns with them. We hope you'll develop deep relationships with the influencers who will put Kalshi on everyone's radar.

Your responsibilities will include:

  • Influencer Discovery and Relationship Management: Identify, contact, vet, and build strong relationships with influencers across various social media platforms, ensuring alignment with brand values and campaign goals.
  • Campaign Strategy and Execution: Develop and execute influencer marketing campaigns that resonate with target audiences, driving brand awareness, engagement, and conversions. This includes reaching out to influencers, negotiating contracts (at a favorable price), setting campaign KPIs, and managing budgets.
  • Content Collaboration: Work closely with influencers to co-create authentic content that aligns with brand messaging and resonates with their audience. Ensure content is delivered on time and meets campaign objectives.
  • Trend Analysis and Innovation: Stay ahead of industry trends and emerging platforms, leveraging insights to inform strategy and keep our clients at the cutting edge of influencer marketing.
  • Performance Tracking and Reporting: Monitor and analyze the performance of influencer campaigns using key metrics such as engagement rates, reach, and ROI. Create regular reports to leadership, and use the data to make changes to strategy.
  • Cross-Functional Collaboration: Collaborate with the design, content, and social media teams to develop integrated marketing strategies that amplify the impact of influencer partnerships.
  • Be Bold, Make Big Bets: Take calculated risks in selecting influencers and campaigns that have the potential to drive significant impact. Innovate, experiment, and have fun while doing it.

Who You Are You are a proactive, execution and results-oriented person who loves following cultural trends and developing relationships. You're passionate about storytelling, and you have a knack for identifying trends and influencers with a message and audience that align with what Kalshi offers. You thrive in fast-paced environments, are data-driven, and have a proven track record of managing successful influencer campaigns at scale.

Some other basic requirements:

  • 3+ years of experience in influencer marketing.
  • Proven ability to manage end-to-end influencer campaigns from strategy to execution.
  • Strong analytical skills and a data-driven mindset.
  • Excellent communication and negotiation skills.
  • A keen eye for content and storytelling.
  • Existing relationships with many relevant influencers.
  • Experience with platforms like Instagram, YouTube, TikTok, and emerging social media channels.
  • Ability to work independently, navigate ambiguity, and manage multiple projects simultaneously.
  • Willing to work hard and long to achieve big outcomes.
  • Creative, resourceful, and able to think outside the box.
  • Growth mindset with a passion for continuous learning and improvement.

NYC Pay Transparency Disclosure:

Salary Range: $100,000 to $200,000 annually plus equity and benefits.

This salary range is based on the current available market data and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but a broad range of experience is represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to discuss further.

Our Culture

We are a group of people who work hard and get stuff done. Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big and climb the steeper mountain. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of an improved financial ecosystem and our mission of bringing more truth to the world through the power of markets.

Kalshians are, by far, Kalshi's largest asset: we pick our teammates carefully, but once we pick our teammates, we trust them deeply.

Commitment to Equal Opportunity

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we'd love to hear from you.

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