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Influencer Marketing Specialist
2 months ago
We are seeking a highly skilled and experienced Influencer Marketing Specialist to join our Studio team at Impact. As a key member of our in-house influencer marketing experts, you will be responsible for contributing to multiple accounts across various verticals, including fashion, parenting, food, technology, and more.
Key Responsibilities:
- Manage and support the execution of influencer marketing campaigns from start to finish, including casting, negotiation, and reporting.
- Lead kick-off calls and respond to client emails, ensuring seamless communication and project management.
- Prepare kick-off call documents and internal/external organization, ensuring all stakeholders are informed and aligned.
- Sources influencers for each campaign, recommending qualified influencers based on brand requirements such as follower count, location, niche, and audience demographics.
- Communicate extensively with creators, including leading negotiations, facilitating product orders, and gathering content drafts.
- Create influencer campaign briefs based on guidelines provided by the brand, as well as FTC guidelines.
- Monitor budgets and program timelines to ensure revenue goals and client deadlines are met.
- Review influencer content to ensure it meets requirements set in the brief and is free of spelling and grammar errors.
- Provide excellent customer service and expertise, ensuring both clients and creators are happy and impressed with our services.
- Identify upselling opportunities and communicate with senior leadership.
- Gather campaign metrics and be responsible for formatting them for analysis.
- Strategize content creation and casting to ensure campaigns are on-trend and relevant to the current social media landscape.
- Create a wrap report with the campaign's overall KPIs, metric data, and influencer content.
Requirements:
- Bachelor's Degree or equivalent experience.
- 2+ years of experience managing and contributing to influencer marketing programs, including familiarity with budgeting, casting, negotiating, contracting, overseeing fulfillment, draft approvals, reporting, etc.
- Affiliate and campaign performance experience is ideal.
- Paid amplification experience, particularly with Meta Ads Manager and TikTok Spark Ads, is a major plus.
- Previous agency experience is preferred.
- Established relationships with creators and talent managers are a plus.
- Knowledge of influencers, particularly within CPG, fashion, finance, wellness, fitness, etc., and influencer rates.
- Experience with niches such as gaming, tech, finance, entertainment, etc., is a major plus.
- Familiarity with talent managers is a plus.
- Knowledge of all social media platforms, including Facebook, Instagram, Twitter, YouTube, Pinterest, etc.
- Communication, organization, and client relationship management skills.
- Must have client-facing experience.
- Strong people skills are needed to maintain professional relationships with influencers and talent managers.
- Ability to perform under pressure with tight deadlines.
- Strong problem-solving skills.
- Significant attention to detail.
- Knowledge of Google Suite.
- Knowledge of the Impact platform is a huge plus.
What We Offer:
- Salary range: $65,000 - $75,000 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive Restricted Stock Unit (RSU) grant.
- Medical, Dental, and Vision insurance.
- Unlimited responsible PTO.
- Flexible work hours.
- Parental Leave.
- Free Affiliate & Partnerships Industry Fundamentals Certification by PXA.
- Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled.
- Flexible spending accounts and 401(k).
- An employee-led culture team that plans inclusive events.
- An established company with a cool, high-velocity work ethos, where each person can make a difference.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
