Marketing Coordinator

4 days ago


Greensboro, North Carolina, United States NorthPoint Search Group Inc Full time

Job Summary

We are seeking a highly skilled Marketing Coordinator to join our team at NorthPoint Search Group Inc. The ideal candidate will have a strong background in marketing and be able to develop and implement strategic marketing plans to promote our brand and corporate identity.

Key Responsibilities

  • Develop and implement marketing strategies to promote our brand and corporate identity
  • Oversee and execute all social media marketing efforts
  • Work with our webmaster to update our website as necessary
  • Organize and manage digital databases
  • Oversee the production of all printed marketing materials
  • Coordinate and manage all aspects of tradeshows and technical conferences
  • Maintain our overall corporate digital image
  • Develop collateral B2B print/digital online materials/advertisements of our technical products
  • Monitor and report on the effectiveness of our marketing campaigns and strategies
  • Manage and improve lead generation campaigns, measuring results
  • Manage our social media accounts and blog, identifying relevant topics through to publication
  • Manage and update technical content on our website on a regular basis
  • Provide marketing updates to our manager and team quarterly
  • Keep our Marketing folder on our server organized and updated with current marketing materials
  • Print and execute our Company newsletter on at least a quarterly basis

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • At least 3 years related marketing experience in a technical field
  • Highly creative and self-motivated
  • Knowledge of planning marketing strategies and advertising campaigns
  • Web site management experience
  • Experience with a CRM program
  • Proficient computer skills and marketing design skills

Salary and Benefits

The salary for this position is $55K to $60K plus excellent benefits.


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