Marketing Coordinator

4 weeks ago


Greensboro, North Carolina, United States Carlisle Residential Properties Full time
Marketing Coordinator Job Description

The Marketing Coordinator is a key role within Carlisle Residential Properties, responsible for developing and implementing marketing strategies to drive portfolio performance. This includes brand awareness, marketing initiatives, and leasing strategies.

The ideal candidate will have a strong background in marketing and property management, with experience in YARDI and/or RentCafe. A degree in Marketing or Design is also preferred.

Responsibilities include:

  • Overseeing and managing property websites, ensuring quality and accuracy.
  • Managing SEM, including paid advertising and SEO using a third-party agency.
  • Managing internet listing services to attract leads for the properties.
  • Designing and distributing approved Corporate Newsletters.
  • Operating the corporate LinkedIn account, posting relevant and engaging material.
  • Coordinating ordering of site and corporate promotional items.
  • Implementing and sharing best event practices.
  • Building strong relationships with conventional properties, industry vendors, and ownership groups.
  • Developing effective marketing tools, policies, and best practices.
  • Assisting Community Managers and Regional Property Managers in developing and monitoring marketing budgets, plans, and projects.
  • Managing the procuring of marketing and promotional materials.
  • Overseeing Google Business pages and social media accounts.

The Marketing Coordinator will work closely with the business leaders to develop and maintain business development materials, and will be responsible for regularly reporting on key performance indicators related to marketing.

Preferred qualifications include 2+ years of experience in property management and marketing, as well as experience with YARDI and/or RentCafe. A degree in Marketing or Design is also preferred.

Benefits include a 401k plan, health, dental, and vision insurance, and more. Please visit our careers page to see more job opportunities.


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