Digital Marketing Coordinator

5 days ago


Greensboro, North Carolina, United States Saf-Gard Safety Shoe Co Full time
Job Opportunity

Saf-Gard Safety Shoe Company is seeking a detail-oriented and motivated Digital Campaign Coordinator to support our Digital Media Manager with search and display campaigns across Google, Bing, and ZoomInfo.

Key Responsibilities:

  1. Search Campaign Management:
    • Conduct keyword analysis to identify opportunities for campaign optimization.
    • Track campaign budgets to ensure efficient use of resources and maximize return on ad spend.
    • Analyze search term performance to improve targeting and ad relevance.
    • Optimize ads to enhance performance and achieve campaign goals.
  2. Display Campaign Management:
    • Generate and analyze lead reports from ZoomInfo campaigns to assess effectiveness and support the sales team.
    • Report on audience performance from Google Display campaigns to inform strategy and execution.

Required Qualifications and Skills:

  • Basic understanding of digital marketing principles
  • Strong analytical skills
  • Keyword and search term analysis
  • Basic proficiency in Excel
  • Interest in learning ad optimization techniques and best practices
  • Excellent communication and organizational skills
  • Ability to work independently and as part of a team

Preferred Qualifications:

  • Internships or coursework related to digital marketing
  • An Associate's degree in Marketing, Business, or a related field is preferred
  • Certifications in Google Ads and Bing Ads
  • Familiarity with ZoomInfo or similar DSP platforms


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