Digital Marketing Coordinator
5 days ago
Saf-Gard Safety Shoe Company is seeking a detail-oriented and motivated Digital Campaign Coordinator to support our Digital Media Manager with search and display campaigns across Google, Bing, and ZoomInfo.
Key Responsibilities:
- Search Campaign Management:
- Conduct keyword analysis to identify opportunities for campaign optimization.
- Track campaign budgets to ensure efficient use of resources and maximize return on ad spend.
- Analyze search term performance to improve targeting and ad relevance.
- Optimize ads to enhance performance and achieve campaign goals.
- Display Campaign Management:
- Generate and analyze lead reports from ZoomInfo campaigns to assess effectiveness and support the sales team.
- Report on audience performance from Google Display campaigns to inform strategy and execution.
Required Qualifications and Skills:
- Basic understanding of digital marketing principles
- Strong analytical skills
- Keyword and search term analysis
- Basic proficiency in Excel
- Interest in learning ad optimization techniques and best practices
- Excellent communication and organizational skills
- Ability to work independently and as part of a team
Preferred Qualifications:
- Internships or coursework related to digital marketing
- An Associate's degree in Marketing, Business, or a related field is preferred
- Certifications in Google Ads and Bing Ads
- Familiarity with ZoomInfo or similar DSP platforms
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