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Lead Programmatic Media Strategist

2 months ago

Ann Arbor, Michigan, United States C-4 Analytics Full time

Position Overview: We are seeking a talented and experienced Lead Programmatic Media Strategist to join our dynamic team at C-4 Analytics.

About Us: C-4 Analytics is a rapidly expanding digital marketing firm specializing in innovative solutions for automotive dealerships. Our mission is to enhance sales, boost market presence, and optimize cost per acquisition for our clients.

Key Responsibilities:

  • Oversee and optimize digital media campaigns across various platforms, ensuring alignment with client objectives.
  • Utilize extensive knowledge of media channels, ad exchanges, and data analytics to drive effective programmatic strategies.
  • Establish and maintain strong relationships with clients, providing expert guidance on campaign strategies and performance enhancements.
  • Lead the execution of display, mobile, and video advertising initiatives, ensuring campaigns meet or exceed performance metrics.
  • Analyze data from multiple sources to create insightful reporting dashboards that highlight key performance indicators.
  • Collaborate with internal teams to deliver creative assets and manage all campaign documentation efficiently.
  • Participate in research initiatives and contribute to the development of new advertising solutions.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • A minimum of 3 years of experience in digital media planning and buying.
  • Proficiency with ad serving platforms such as DBM, Sizmek, or The Trade Desk.
  • Strong analytical skills and attention to detail.
  • Excellent communication and interpersonal abilities.
  • A proactive approach with a strong work ethic and adaptability to a fast-paced environment.

Why Join C-4 Analytics?

At C-4 Analytics, we pride ourselves on our collaborative culture and commitment to employee development. We offer competitive salaries, comprehensive benefits, and opportunities for hands-on training with industry leaders. Join us to be part of a team that values innovation, teamwork, and personal growth.