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Marketing Strategist

1 month ago

Ann Arbor, Michigan, United States Geonexus Full time
About the Role

We are seeking a highly skilled Marketing Specialist to lead our demand generation efforts and drive business growth. As a key member of our revenue operations team, you will be responsible for designing and executing strategies that attract and convert high-quality leads, directly contributing to our sales pipeline and revenue goals.

Key Responsibilities
  • Develop and implement demand generation campaigns across various channels, including email, social media, and paid advertising.
  • Organize and promote marketing events, including webinars, virtual events, tradeshows, and other initiatives designed to generate leads and engage prospects.
  • Conduct A/B testing on campaigns, messaging, and creative elements to continually improve effectiveness.
  • Work with website developers to optimize website performance, landing pages, and conversion paths for better lead generation results.
  • Oversee the lead flow through marketing automation systems, ensuring timely follow-up and effective lead nurturing.
  • Evaluate campaign performance metrics and KPIs, providing actionable insights and recommendations for continuous improvement.
  • Partner with the sales team to ensure alignment on lead quality, handoff processes, and follow-up actions.
  • Maintain and manage lead and customer data in our CRM, ensuring data accuracy by eliminating duplicates and filtering out irrelevant leads.
About You

We are looking for a highly motivated and experienced marketing professional with a strong focus on demand generation in a B2B environment. The ideal candidate will have a proven track record of developing and executing successful demand generation campaigns that drive revenue growth.

The successful candidate will have excellent organizational and project management skills, with the ability to manage multiple campaigns and initiatives simultaneously. They will also have strong interpersonal and communication skills, with a proven ability to work effectively with cross-functional teams, including sales, product marketing, and external partners.

We are an equal opportunity employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.