Product Marketing Specialist

4 weeks ago

Los Alamitos, California, United States IEEE Full time
Job Summary

The Product Marketing Specialist is responsible for promoting IEEE products and services to various stakeholders. This role involves crafting the strategy around messaging and marketing for new launches and featured products. The position will focus on publications marketing and work closely with the marketing and sales team to educate internal and external stakeholders about product features and benefits.

Key Responsibilities
  • • Develop and implement marketing strategies to promote IEEE products and services.
  • • Create engaging content (e.g. sales enablement documentation, case studies, product videos, website copy, webpages, blog posts, Quora/forum responses) to articulate the benefits of IEEE products to the world.
  • • Assist members of the sales team on calls with prospects to provide deeper dives into the product.
  • • Work with external partners and develop relationships to communicate and share product information and samples on outside channels and platforms.
  • • Speak and present both internally and externally to promote the story of IEEE products.
  • • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • • Develops and manages plans for product outreach and marketing.
  • • Works with all departments and relevant volunteers as needed.
  • • Coordinates print and online promotions, ad words, landing pages, and writes marketing copy.
  • • Defines requirements and resources, plans, and executes public relations programs that result in increased awareness of IEEE publications.
  • • Defines requirements and resources, plans, and executes new social media program.
  • • Coordinates print and online promotions, ad words, landing pages, and writes marketing copy.
  • • Ensures that all messaging and communications, both with internal and external audiences, is consistent.
  • • Creates and distributes new issue notifications to subscribers for all publications, including transactions.
Qualifications

Education
  • Bachelor's degree or equivalent experience in Marketing, Advertising, or Communications is required.
Work Experience
  • 2-4 years in search engine, digital, or inbound marketing is required.
  • Previous experience in digital marketing, product marketing, and/or product management is required.
Skills and Requirements
  • Extremely organized and great at prioritizing and managing deadlines.
  • Excellent written, interpersonal, communication and public speaking/presentation skills.
  • Proficiency in using social media and social media software to monitor social media conversations.
  • Bonus experience and skills include Adobe Creative Suite and blogging.
  • Experience in various Microsoft Office Suite software applications.
  • Familiarity with content creation for digital platforms is strongly desired.
  • Must have demonstrated organizational skills and the ability to work independently and on multiple projects simultaneously.
  • Must have excellent writing skills, and be skilled in writing correspondence, reports, progress reports, emails, and Web content pages.
  • Proficiency in content management systems.
  • Prefer working in a collaborative, cross-team capacity.
  • Prior experience working with volunteers/stakeholders is highly desired.
  • Must have working knowledge of online platforms like WordPress and SEO concepts.
  • Must have intermediate knowledge of social media best practices.
  • Must have excellent problem solving abilities.
  • Must be a technically savvy knowledge worker who seeks out technology solutions to business challenges; Strong technology foundation with proficiency in word processing, spreadsheet, presentation, email and database packages is a requirement.

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