Product Marketing Strategist
3 days ago
We are seeking a seasoned Product Marketing Strategist to spearhead our product marketing and go-to-market efforts. In this role, you will develop and execute strategic initiatives while managing a dedicated team. You will be hands-on in various marketing activities, from crafting messaging to executing campaigns, ensuring our products resonate in the market.
Key Responsibilities:
- Define, craft, and implement go-to-market strategies, bringing new products to market with creative and effective messaging and positioning
- Develop product positioning and messaging that differentiates our products in the marketplace and resonates with target personas
- Work cross-functionally with product management, sales, and marketing teams to understand product roadmaps and effectively launch new products and features to market
- Conduct competitive analysis to identify market trends, opportunities, and threats to inform product and marketing strategy
- Work closely with sales and customer success teams to develop use-cases and customer success stories for distribution across sales and marketing initiatives
- Develop and deliver clear, compelling product presentations and collateral for sales enablement
- Communicate the value proposition of our products to the sales team and create the sales tools that support the selling process of your products
- Utilize market and customer research to gain insights, inform product marketing strategy, and drive product development
Requirements:
- 8+ years of experience in product marketing, with at least 4 years in a leadership role
- Proven track record in crafting compelling messaging and product positioning
- Experience with market analysis and segmentation
- Proven ability to develop innovative and targeted marketing strategies
- Strong leadership skills with the ability to lead and inspire cross-functional teams
- Excellent communication and presentation skills
- Experience in mobile app analytics, big data, or SaaS industries is a plus
Salary: $180,000 - $200,000 a year
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