Product Marketing Strategist

3 days ago


Los Angeles, California, United States Sensor Tower Full time

We are seeking a seasoned Product Marketing Strategist to spearhead our product marketing and go-to-market efforts. In this role, you will develop and execute strategic initiatives while managing a dedicated team. You will be hands-on in various marketing activities, from crafting messaging to executing campaigns, ensuring our products resonate in the market.

Key Responsibilities:

  • Define, craft, and implement go-to-market strategies, bringing new products to market with creative and effective messaging and positioning
  • Develop product positioning and messaging that differentiates our products in the marketplace and resonates with target personas
  • Work cross-functionally with product management, sales, and marketing teams to understand product roadmaps and effectively launch new products and features to market
  • Conduct competitive analysis to identify market trends, opportunities, and threats to inform product and marketing strategy
  • Work closely with sales and customer success teams to develop use-cases and customer success stories for distribution across sales and marketing initiatives
  • Develop and deliver clear, compelling product presentations and collateral for sales enablement
  • Communicate the value proposition of our products to the sales team and create the sales tools that support the selling process of your products
  • Utilize market and customer research to gain insights, inform product marketing strategy, and drive product development

Requirements:

  • 8+ years of experience in product marketing, with at least 4 years in a leadership role
  • Proven track record in crafting compelling messaging and product positioning
  • Experience with market analysis and segmentation
  • Proven ability to develop innovative and targeted marketing strategies
  • Strong leadership skills with the ability to lead and inspire cross-functional teams
  • Excellent communication and presentation skills
  • Experience in mobile app analytics, big data, or SaaS industries is a plus

Salary: $180,000 - $200,000 a year



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