Marketing Automation Business Partner

3 weeks ago


Parsippany, New Jersey, United States Zoetis Full time
Job Summary

We are seeking a highly skilled Marketing Automation Manager to join our team at Zoetis. The ideal candidate will have a strong background in marketing automation, with a focus on Salesforce Marketing Cloud. This role will be responsible for deploying automation campaigns, managing multiple projects simultaneously, and collaborating with internal marketing partners to personalize content and journeys.

Key Responsibilities

Serve as the automation partner for Digital Marketing Specialist, deploying all automation campaigns across Zoetis US.
Collaborate with Digital Marketing Managers to increase the use of audience segmentation, message personalization, and A/B testing.
Responsible for reporting Salesforce marketing cloud metrics and KPIs in presentations and drafting insights for optimization.
Leverage automation features to streamline campaign workflows and improve efficiency.
Ability to automate lead routing for sales call tools, including the use of internal tools, and seeking support from additional technical experts when needed.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
Salesforce Marketing Cloud Specialist certification is required.
Minimum of 5-8 years of experience in marketing automation, with a focus on Salesforce Marketing Cloud.
Experience working in audience builder and Azure, preferred.
Experience creating omni-channel automation campaigns, including journey building.
Experience working in a highly regulated field, preferred.

Technical Skills

Familiarity with Marketing Automation tools and techniques, including lead generation and scoring, campaign and content development, and campaign performance analytics.
3+ years of experience with Salesforce Marketing Cloud; additional certifications preferred.
Experience in Adobe Creative Suite, preferred.
Experience with analytics tools, such as Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, and Tableau.

Work Environment

Position is based in Parsippany, NJ, with remote work considered.
Less than 20% travel requirement.

Equal Opportunity Employer

Zoetis is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion. We are an affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, gender identity or expression, national origin, disability, or veteran status.

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