Vaccines Marketing Manager

3 weeks ago

Parsippany, New Jersey, United States Zoetis Full time

Role Overview

The Senior Marketing Manager Vaccines is responsible for leading all marketing efforts and planning, as well as P&L responsibility for U.S. Petcare vaccines portfolio, which represents ~35% of overall revenue Core Portfolio Revenue. This Senior Marketing Manager will also have responsibility on market development for pipeline products.

Key Responsibilities

  • Develop and deliver the 1 and 3-year strategy and financial operating plan for Vaccines.
  • Lead ongoing financial planning and product forecasting for the respective portfolio.
  • Manage vaccines P&L by ensuring revenue, profit margins and expenses are in line with division and company expectations.
  • Prepare and present vaccines portfolio reviews and business updates to Senior Management.
  • Collaborate with GCD to facilitate the development of new products and line extensions for the vaccine's portfolio.
  • Collaborate with Sales and Veterinary Professional Services Management to ensure complete alignment of business strategy and execution at customer level.
  • Track product line business performance identifying synergies between products that can be leveraged to slow erosion, remediating performance risks along the way.
  • Evaluate new distribution strategies including both traditional and non-traditional (i.e., Private Label, Retail Pharmacy, OTC, Sales and Distribution, and Marketing Programs); building a business case to influence the expansion of distribution strategies for these Core brands.
  • Develop, implement, and measure marketing initiatives directed to the veterinarian and the pet owner that support the immediate and long-term growth of the portfolio.
  • Anticipate needs across functions, specifically Sales Team engagement, CRM and Next Gen Sales Engine digital optimization, Trade Show strategy, and Medical Education.
  • Work efficiently with multiple internal stakeholders (Technical Services, Marketing Managers, Commercial Team, Communications, Business Analytics, Market Research, Regulatory, Legal, Finance, Pricing, L&D, Manufacturing, etc.) and Professional Advertising agencies.
  • Lead development and execution of NSMs, CITs, and POAs.
  • Lead and manage all communications with customers, working specifically with Sales, Corporate Accounts, Retail, Professional Services Veterinarian, Distribution, and Senior Management.
  • Rigorously monitor and gather key customer insights, competitive activities, and market insights to incorporate into effective marketing strategies.

Key Skills and Competencies

  • Excellent strategic abilities combined with experience developing and operationalizing brand strategies and tactics.
  • Exceptional analytical skills and financial acumen.
  • Exceptional written and verbal communication skills.
  • Broad knowledge on segmentation and forecasting.
  • Proven experience leading cross-functional teams and partnering with key stakeholders to develop and implement plans.
  • Demonstrated ability to lead, coach, and build a strong culture within a collaborative environment.
  • Ability to apply innovative solutions to meet marketing objectives and business strategies.
  • Experience in prioritizing multiple projects in a fast-paced and dynamic environment.
  • Clear understanding of product development, manufacturing, marketing, and regulatory processes.
  • Broad knowledge of professional and retail channels.

Requirements

  • Education: BS or BA required. MBA or advanced degree strongly preferred.
  • Professional: 7 to 10 years of relevant marketing experience, pharmaceutical/Animal health industry experience preferred.
  • Classically trained marketer with experience building brands through many phases in lifecycle; from launch to defending against competition.

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