Marketing Operations Audience Coordinator

2 weeks ago


New York, New York, United States Russell Tobin & Associates Full time
{"title": "Marketing Operations Audience Coordinator", "description": "Job Summary

We are seeking a highly skilled Marketing Operations Audience Coordinator to join our team at Russell Tobin & Associates. As a key member of our Growth Marketing team, you will be responsible for managing and distributing first-party audiences to our marketing platforms, project managing critical audience initiatives, and auditing and updating our global audience setup and requirements.

Responsibilities
  • Manage and distribute first-party audiences to our marketing platforms utilizing our data management tools
  • Project manage and provide updates on critical audience initiatives
  • Audit and update our global audience setup and requirements
  • Build processes and tracking materials for internal teams that adhere to privacy and legal guidelines across Business
  • Work with channel teams to review audience implementation and activation across platform partners
  • Manage request intake and prioritization of xLOB requests and initiatives
  • Utilize holistic project management tools such as Jira, Airtable, and Google
Requirements
  • 2-4 years experience in Marketing Tech, Performance Marketing, Advertising
  • In-house Marketing or Agency experience
  • Detailed oriented with proven success in process development and execution
  • Strong background in Marketing and Advertising Technologies including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations)
  • Experience working across marketing channels such as social, programmatic, search, CTV to achieve customer acquisition and retention goals
  • Bachelor's degree
What We Offer

Russell Tobin & Associates offers eligible employees comprehensive healthcare coverage, supplemental coverage, a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

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