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EVP, Brand Management
2 months ago
Authentic is a global brand development, marketing, and entertainment platform that elevates and builds the long-term value of more than 50 consumer brands and properties. We partner with best-in-class manufacturers, wholesalers, and retailers to create sustainable revenue streams through brand development, strategic partnerships, and digital innovation.
Job SummaryWe are seeking an Executive Vice President, Brand Management to lead our expansion efforts for SPARC and JCP. The successful candidate will have extensive knowledge of brand licensing and a strong network of contacts in the licensing and retail sectors.
Key Responsibilities- Develop and lead Authentic's brand strategy to increase our presence in key territories.
- Manage the strategy and execution of a multi-billion-dollar business, including planning, revenue forecasting, and business analysis.
- Work collaboratively with corporate leadership to develop and execute the strategy for expansion in the region.
- Develop and implement business plans to ramp up business development and awareness of our brand portfolio.
- Position our brands competitively and monitor competitor product efforts, site changes, and industry trends.
- Work collaboratively with licensees to develop and execute critical action plans, including product initiatives, wholesale and retail distribution efforts, and digital and social media marketing.
- Define go-forward strategies for growth and efficiency to increase online sales and optimize the customer experience.
- Formulate a development strategy that generates new business pipeline and incorporates regional and categorical nuances into the sales strategy.
- Source and recruit a business development team to prospect, qualify, and close new licensing and direct-to-retail deals.
- Leverage your network of contacts to schedule discussions and meetings with target licensing and retail prospects.
- Establish, manage, and optimize a high-performing team, serving as a leader and director of the team.
- Mentor and lead the team, planning and executing talent retention strategies, coordinating training, career, and talent development.
- Oversee brand and marketing management, owning partner licensee relationships, and coordinating and aligning brand marketing between Authentic and licensees.
- Monitor licensee performance and proactively troubleshoot and correct challenges relating to key contractual and operational issues.
- Lead and facilitate productive communications between the Lifestyle team and Authentic corporate office, ensuring that local employees are informed and aware of corporate initiatives and directions related to their job responsibilities.
- 20 or more years of experience in brand development and licensing in fashion, retail, or celebrity and entertainment.
- Driven self-starter with executive-level leadership qualities.
- Extensive hands-on experience leading all aspects of a business operation, including business development and sales, brand management and marketing, and P&L management.
- Decisive problem solver with the ability to assess situations quickly, consider options, and choose a path forward.
- Experience working independently and excellent communication skills.
- Understanding of the mechanics of the licensing business model.
- Extensive network of contacts in the licensing and retail sectors.
- Deep understanding of the market and consumer.
We offer a competitive salary range of $200,000 - $400,000 and a dynamic work environment that values diversity and inclusion.
