Social Media Director
1 week ago
Job Summary
The Social Media Director, VP of Social Media Strategy, is a key member of the Area 23 team, responsible for building and growing a high-performing social media team. The ideal candidate will have a deep understanding of major consumer social media platforms and be able to manage multiple complex social media projects and accounts. They will be responsible for leading social media listening and reporting efforts, facilitating internal and client workshops, and developing social media content that adheres to best practices and brand guidelines.
Key Responsibilities
- Lead social media listening and reporting efforts to uncover conversation topics, trends, and insights.
- Develop and implement social media strategies that align with business objectives.
- Manage and report on social media analytics to inform future marketing efforts.
- Collaborate with cross-functional teams to develop and execute social media campaigns.
- Provide training and guidance to junior team members to ensure they have the skills and knowledge needed to succeed in their roles.
- Stay up-to-date on the latest social media trends and best practices to ensure the team is always ahead of the curve.
Requirements
- 13+ years of experience in social media marketing, with a focus on strategy and team management.
- Expert-level understanding of major consumer social media platforms, including Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube.
- Proven track record of developing and executing successful social media campaigns that drive business results.
- Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
- Ability to think creatively and develop innovative solutions to complex social media challenges.
Education
BA/BBA/BS
Marketing, Communications, Liberal Arts, English, or Advertising
Preferred
Experience managing a growing team and developing social media strategies that drive business results.
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