Social Media Analytics Director

4 weeks ago


Reston, Virginia, United States Creative Circle Full time

Director of Social Media Analytics

Job Overview

Creative Circle is seeking a seasoned Director of Social Media Analytics to lead our social media analysis team. As a key member of our marketing team, you will be responsible for developing and implementing data-driven strategies to enhance social media engagement and reach.

Key Responsibilities

  • Lead and mentor the social media analysis team to deliver high-quality insights and recommendations.
  • Develop and implement data-driven strategies to enhance social media engagement and reach.
  • Utilize machine learning techniques to analyze social media metrics and improve campaign effectiveness.
  • Collaborate with marketing and technology teams to align social media efforts with overall business objectives.
  • Conduct thorough data exploration and visualization to uncover trends and insights from social media data.
  • Monitor and report on social media performance using advanced analytics, providing actionable recommendations to stakeholders.
  • Stay up-to-date with emerging social media platforms and trends, ensuring our strategies remain competitive.
  • Foster a culture of communication and collaboration within the team and across departments.

Requirements

  • 10+ years of experience in Data Science or Analytics, 3+ years of experience in management roles
  • Bachelor's degree in Marketing, Data Science, or a related field; Masters degree preferred.
  • Proven experience in social media analysis and strategy development.
  • Strong understanding of machine learning, data analysis, and data visualization techniques.
  • Proficiency in software such as PowerBI, Tableau and programming languages (Python, SQL).
  • Experience with social media platforms and metrics analysis.
  • Excellent leadership and team management skills.
  • Strong business acumen with the ability to align social media strategies with company goals.
  • Exceptional communication skills, both written and verbal.
  • Demonstrated adaptability and problem-solving skills in a fast-paced environment.

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