Director of Global Marketing Initiatives
2 days ago
Eurasia Group, a leading global research and advisory firm, is seeking an experienced Director of Marketing to drive its multifaceted B2B and B2C marketing efforts. This key role involves leading cross-functional teams and developing strategic plans to promote the company's brand, products, and services.
About Eurasia GroupEurasia Group is the world's leading global research and advisory firm. We help clients understand, anticipate, and respond to instability and opportunities everywhere they do business. Our comprehensive approach provides a complete political risk solution that encompasses analysis, advisory services, and innovative digital solutions.
Job Responsibilities- Lead B2B and B2C marketing efforts across the firm
- Develop and execute strategic marketing campaigns to achieve business objectives
- Collaborate with cross-functional teams to align marketing efforts with business goals
- Manage and maintain the company's brand image and messaging across all channels
- Leverage data-driven insights to inform marketing strategies and optimize results
- Oversee the development and execution of marketing initiatives, including event planning, content creation, and paid social media campaigns
- 8+ years of experience in marketing, preferably in a senior leadership role
- MBA or master's degree in marketing or a related field
- Strong knowledge of marketing principles, including segmentation, targeting, and positioning (STP)
- Ability to communicate effectively with diverse stakeholders, including internal teams and external partners
- Familiarity with analytics tools and platforms to measure campaign effectiveness
- Proven track record of driving business growth through strategic marketing initiatives
The estimated annual salary for this position is between $100,000 and $130,000, depending on factors such as experience, location, and performance. Compensation may also include benefits and bonuses tied to individual and company performance.
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