Strategic Communications Director for Financial Services
6 days ago
At BNY, we empower talented professionals to drive innovation and growth. As a leading global financial services company, we touch nearly 20% of the world's investible assets.
Our culture fosters collaboration and creativity, enabling our 50,000+ employees to bring their unique perspectives to the table. Together, we create solutions that benefit businesses, communities, and people worldwide.
We continue to lead the industry, recognized as a top home for innovators and an inclusive workplace. Our distinctive ideas and talents help make money work for the world.
This role offers a chance to join our Business Communications team in New York City, NY, working in a hybrid model (3 days in the office).
About the Role- Spearhead key media relations opportunities to boost top-tier coverage across multimedia platforms, including broadcast, radio, and digital media.
- Nurture relationships with priority news media outlets, focusing on business and trade publications.
- Manage day-to-day press engagements, including proactive outreach, interview scheduling, and spokesperson briefing.
- Develop messaging documents for spokespeople before media engagements.
- Partner with a supporting agency on media relations strategy and tactics.
- Create extensive writing and messaging content, including press releases and communications plans, to support announcements and thought leadership.
- Craft social media messaging for leading spokespeople, focusing on LinkedIn.
- Lead internal-facing content creation for key spokespeople.
- Secure approvals from key stakeholders, including legal, compliance, and leadership, and keep them informed of progress.
- Evaluate and report on communications metrics and media performance.
- Manage deliverables against a master editorial calendar, directed by the Head of Communications, Content, and Channels.
- Demonstrated excellence in executing a media relations strategy for a large, global financial services firm, including media outreach and agency collaboration.
- Experience creating external- and internal-facing financial services content is essential.
- Familiarity with highly matrixed, regulated environments, with the ability to manage multiple stakeholder feedback.
- A high-functioning individual who can prioritize demands, handle challenging situations, and adapt to changing requirements.
- Outstanding written and oral communication skills, effective presentation skills.
- 7-10 years of experience in media relations and corporate communications for a financial services firm.
- Bachelor's degree or equivalent combination of work experience required.
- Award-winning company, recognized for innovation, inclusivity, and sustainability.
- Competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence.
- Flexible resources and tools to support your life journey.
- Generous paid leaves, including volunteer time, to support you and your family.
- Equal Employment Opportunity/Affirmative Action Employer, committed to diversity and inclusion.
$97,000 - $179,000 per year, commensurate with experience and location.
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