Strategic Product Director for Community Engagement

5 days ago


New York, New York, United States A Place For Mom Full time
About A Place For Mom
A leading online resource connecting families searching for senior care with expert advisors providing insight-driven, personalized solutions.
We help hundreds of thousands of families every year navigate the complexities of finding the right senior care solution across home care, independent living, memory care, assisted living, and more.
Our employees live the company values every day:
  • Mission Over Me: We find purpose in helping caregivers and their senior loved ones.
  • Do Hard Things: We are energized by solving challenging problems.
  • Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
  • Win The Right Way: We see organizational integrity as the foundation for how we operate.
  • Embrace Change: We innovate and constantly evolve.

The Position:
This director of product role will be at the helm of building our community product offering designed specifically for customers. This leader must have a strong product vision who can operate cross-functionally to create an all-encompassing community vision and product.
The successful candidate will balance customer-centric design with advanced reporting capabilities, build strong feedback loops with customers, and evaluate a consolidation strategy of legacy products; transforming our marketplace into a unified, comprehensive, high-impact experience.
This leader will report to the Chief Product Officer (CPO) and partner with product leads to formulate a long-term product strategy and vision that aligns with our overall business priorities and goals.
Key Responsibilities:
  • Lead the development of a cohesive product vision and translate said strategy into a robust roadmap that prioritizes the most impactful features and user experiences for our community customers.
  • Develop direct feedback loops, providing a seamless way for community customers to share their experiences and needs.
  • Collaborate closely with engineering, design, and UX teams to bring community-focused features to life.
  • Evaluate/design comparison tools and analytics dashboards, empowering customers to make data-informed decisions about their participation and overall engagement.
  • Manage the long-term migration of different critical features of legacy products to align with new strategic vision for our community products.
  • Serve as the primary point of contact for product strategy across departments, fostering close collaboration with engineering, design, customer support, and data science teams.

What You Will Do:
  • Translate the product vision into actionable plans that drive value for customers and align with organizational goals.
  • Better understand user needs and translate them into product features and experiences that deliver value.
  • Develop mechanisms for customers to see their feedback in action, reinforcing the marketplace's commitment to user-centered innovation and customer engagement.
  • Anticipate community needs and exceed customer expectations by using data insights, customer feedback, and industry trends.
  • Guide and mentor others, providing clear direction and fostering a collaborative, high-performance culture.

Compensation:
$170,000 - $185,000 base salary + 30% bonus package

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