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Marketing Liaison Specialist

2 months ago


Portland Oregon, United States ProActive Physical Therapy Specialists Full time
Job Summary

ProActive Physical Therapy Specialists is seeking a highly motivated and experienced Marketing Liaison Specialist to cultivate and nurture strong relationships with physicians and the community.

Key Responsibilities:
  • Develop and maintain relationships with targeted physicians and other clinical referral sources.
  • Complete direct physician contacts to promote our services and build strong relationships.
  • Provide opportunities for physical therapists to interact with customers and communicate effectively with referring providers and their office staff.
  • Participate in monthly marketing meetings and maintain ongoing physician referral information and relationship/sales activity in our CRM system.
  • Coordinate with various staff to ensure customer requests are handled appropriately and promptly.
  • Generate a consistent routing schedule to meet the needs of both internal and external customers.
Community Engagement and Brand Awareness:
  • Work closely with Clinic Directors in planning and organizing community special events.
  • Develop local community relationships through advertising, sponsorships, and partnerships.
  • Coordinate collateral materials, order and keep assigned clinics stocked with materials.
  • Assist in the preservation of the corporate identity.
Planning and Training:
  • Create and collaborate on a quarterly marketing plan outlining budget, collaterals, relationship development, community image, and service.
  • Provide regular updates on company-wide marketing activity and track demographic data to support marketing initiatives.
  • Provide marketing training for Clinic Directors and designated clinical staff.
  • Maintain an updated database of referral sources in our CRM system.
Qualifications:
  • Bachelor's degree in business, marketing, or clinical with sales/marketing experience or similar degree.
  • Two years of experience in medical/healthcare sales or similar role preferred.
Territory:
  • Must have a personal vehicle to perform job duties.
  • Must possess a valid driver's license.
Skills and Knowledge:
  • Problem solving: Use sound judgment to exercise problem analysis and resolution.
  • Planning and Organization: The capability to plan effective routing to meet customers' needs and keep top-of-mind awareness.
  • Communication/Presentation: Strong networking and interpersonal skills in relating and presenting to different audiences.
  • Strong customer support orientation for both internal and external customers.
  • Must be self-motivated and driven to succeed individually and in a group setting.
  • Excellent at relationship building and follow-through.
  • An outgoing personality and positive attitude is a must.