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Marketing Liaison Specialist
2 months ago
ProActive Physical Therapy Specialists is seeking a highly motivated and experienced Marketing Liaison Specialist to cultivate and nurture strong relationships with physicians and the community.
Key Responsibilities:- Develop and maintain relationships with targeted physicians and other clinical referral sources.
- Complete direct physician contacts to promote our services and build strong relationships.
- Provide opportunities for physical therapists to interact with customers and communicate effectively with referring providers and their office staff.
- Participate in monthly marketing meetings and maintain ongoing physician referral information and relationship/sales activity in our CRM system.
- Coordinate with various staff to ensure customer requests are handled appropriately and promptly.
- Generate a consistent routing schedule to meet the needs of both internal and external customers.
- Work closely with Clinic Directors in planning and organizing community special events.
- Develop local community relationships through advertising, sponsorships, and partnerships.
- Coordinate collateral materials, order and keep assigned clinics stocked with materials.
- Assist in the preservation of the corporate identity.
- Create and collaborate on a quarterly marketing plan outlining budget, collaterals, relationship development, community image, and service.
- Provide regular updates on company-wide marketing activity and track demographic data to support marketing initiatives.
- Provide marketing training for Clinic Directors and designated clinical staff.
- Maintain an updated database of referral sources in our CRM system.
- Bachelor's degree in business, marketing, or clinical with sales/marketing experience or similar degree.
- Two years of experience in medical/healthcare sales or similar role preferred.
- Must have a personal vehicle to perform job duties.
- Must possess a valid driver's license.
- Problem solving: Use sound judgment to exercise problem analysis and resolution.
- Planning and Organization: The capability to plan effective routing to meet customers' needs and keep top-of-mind awareness.
- Communication/Presentation: Strong networking and interpersonal skills in relating and presenting to different audiences.
- Strong customer support orientation for both internal and external customers.
- Must be self-motivated and driven to succeed individually and in a group setting.
- Excellent at relationship building and follow-through.
- An outgoing personality and positive attitude is a must.