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Marketing Physician Liaison
1 month ago
ProActive Physical Therapy Specialists is looking for a FULL-TIME Physician Liaison
The role of the Physician Liaison involves cultivating and nurturing strong customer relationships,with a primary focus on physicians and the community. Engagement with employers and payers may be required. Working closely with the Marketing Director and Clinic Directors, the Physician Liaison plays a critical role in implementing strategic marketing initiatives across the organization. Their primary responsibility is to drive physician field marketing and develop strong relationships with referral sources.
Reports to: Director of Marketing or CEO
- Full Time
- Mileage and cell phone reimbursment
- *Assigned Territory: SW Washington & Portland, Oregon Area*
Our Full-Time Employees Enjoy These Amazing Benefits:
- Medical, dental, vision, life insurance
- Flexible spending accounts for health and childcare expenses
- Generous Paid Time Off
- 401(k) with 4% employer match
- 10% discount off childcare tuition at KinderCare Learning Centers
- Financial assistance for catastrophic life events
- Employee Assistance Program
- And Much More
Physician Marketing and Relations
- Develop and maintain relationships with targeted physicians and other clinical referral sources.
- Complete eight (8) direct physician contacts per day/40 per week.
- Provide opportunities for physical therapists to interact with customers.
- Communicate effectively with referring providers and their office staff.
- Participate in monthly marketing meetings.
- Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations.
- Coordinate with various staff to ensure customer requests are handled appropriately and
promptly. - Generate a consistent routing schedule to meet the needs of both internal and external
customers. - Maintain ongoing physician referral information and relationship/sales activity in Salesforce.
- Perform other work-related duties as assigned.
Community Engagement and Brand Awareness
- Work closely with the Clinic Directors in planning and organizing community special events.
- Develop local community relationships through advertising, sponsorships, and partnerships.
- Coordinating collateral materials, ordering and keeping assigned clinics stocked with materials.
- Assist in the preservation of the corporate identity.
Planning and Training
- Create/collaborate on a quarterly marketing plan outlining budget, collaterals, relationship
development, community image, and amaZing service. - Provide regular updates on company-wide marketing activity and track demographic data to
support marketing initiatives. - Provide marketing training for Clinic Directors and designated clinical staff.
- Maintain an updated database of referral sources in Salesforce
Job Requirements
Education
-Bachelor's degree in business, marketing, or clinical with sales/marketing experience or similar degree
Experience
-Two years of experience in medical/healthcare sales or similar role preferred
Territory: SW Washington & Portland, Oregon Area
-Must have a personal vehicle to perform job duties.
-Must possess a valid driver’s license.
*Travel required (10%) Mileage is Reimbursed*
Skills & Knowledge
An individual should demonstrate the following competencies to perform the duties and responsibilities
of this position successfully:
-Problem-solving: Use sound judgment to exercise problem analysis and resolution
-Planning and Organization: The capability to plan effective routing to meet customers’
needs and keep top-of-mind awareness.
-Communication/Presentation: Strong networking and interpersonal skills in relating and
presenting to different audiences including Referral Sources, Providers, Partners, Staff Members, and Superiors.
-Strong customer support orientation for both internal and external customers.
-Must be self-motivated and driven to succeed individually and in a group setting.
-Excellent at relationship building and follow through. An outgoing personality and positive attitude is a must
-Previous experience with healthcare sales and influencing primary
care and specialty care communities are a plus.
-Excellent multi-tasker in a fast-paced event management environment.
-Up to date on current trends in physician relationships and referral development.
-Professional in appearance, interpersonal and communication skills, including writing, proofreading, and public
speaking.
-Excellent organization skills and experience with activity and event planning
-Proven ability to collaborate with constituencies and manage tasks to meet deadlines.
-AmaZing customer service, ethic, and high expectations for quality.
-Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel,
and PowerPoint.
-Adaptable to perform other work-related duties as assigned.
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