Digital Marketing Strategist

7 hours ago

Moon Twp PA USA, United States Eaton Full time
About the Role

Eaton's Electrical Sector is seeking a Digital Marketing Manager to join our Marketing Communications team in the Americas region.

This is a hybrid role located in our Beachwood, Ohio or Moon Township, PA facility.

Key Responsibilities
  • Develop digital marketing strategies aligned with commercial growth goals in collaboration with the product and field MarCom teams.
  • Recommend the most effective digital mix (web, email, paid media, organic social, video, webinars, etc.) based on objectives.
  • Work with the global CoE to define, identify, and implement effective search engine optimization (SEO) strategies and page design.
  • Ensure that a proper lead scoring model is in place to identify marketing qualified leads (MQLs).
  • Monitor performance of digital marketing initiatives based on campaign type and objective (e.g. awareness, demand generation), assess the impact and results against goals, report key findings, make sound recommendations from the data, and rapidly adjust the approach for continuous improvement.
  • Leverage the functionality of Adobe Target for testing and personalization.
  • Ensure compliance with privacy laws and use of personally identifiable information (PII).
  • Ensure a positive and engaging user experience via Adobe Experience Manager (AEM).
  • Understand enterprise taxonomies and drive consistent use across all systems.
  • Leverage proficiencies with the tools in the marketing technology stack to increase efficiencies and results.
  • Keep up to date on current digital trends, share knowledge with the team, and implement new ideas as appropriate.
  • Ensure that all digital communications adhere to Eaton's brand standards, leverage enterprise standards for UI/UX, and ensure brand experience consistency across platforms.
Qualifications
  • Bachelor's degree from an accredited institution.
  • Minimum 10 years' experience in digital marketing strategy, execution, and analytics.
  • Relocation is not available. Candidates must live within 50-mile radius of Moon Township, PA or Beachwood, OH to be considered for the role.
  • Sponsorship is not available. Candidates must be legally authorized to work in the U.S. on an ongoing basis without requiring company sponsorship.
Preferred Qualifications
  • Digital marketing expertise, including SEO, analytics, lead generation, lead nurturing, account-based marketing, paid and organic social, sales enablement strategy.
  • Expertise (or aptitude for developing expertise) with tools in the marketing technology stack.
  • Expertise in analyzing digital marketing data.
  • Electrical product, market, and channel knowledge.
Skills
  • Innovative, self-starter with energetic enthusiasm for a matrix team environment.
  • Ability to build rapport across the business.
  • Ability to analyze data and derive actionable insights.
  • Strategic agility and the ability to navigate between strategic and tactical.
  • Superior verbal and written communication skills.

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