Marketing Data Analyst

2 weeks ago


Hoboken, New Jersey, United States Collabera Full time

Job Title: Marketing Analyst

Location: Remote

Duration: 7 months (extendable)

Description:

As a Marketing Analyst at Collabera, you will be responsible for driving business growth through data-driven insights and strategic marketing initiatives. Your primary focus will be on tracking, metrics, analytics, and optimizations to inform marketing decisions.

Key Responsibilities:

  • Collect and analyze key marketing reports to provide actionable takeaways
  • Accurately track campaigns and report within marketing technologies, including Google Analytics, Eloqua, and Salesforce
  • Develop and present recurring presentations to key stakeholders on performance and opportunities
  • Forecast annual marketing goals by aligning historical data with revenue goals
  • Forecast individual campaign goals
  • Understand Marketing Operations and be comfortable with data mining, landing page creation, and ops

Reporting Requirements:

  • Marketing funnel analysis from velocity to makeup
  • Monthly Onesource Marketing performance reports
  • Total marketing campaign reports and goals
  • Annual metrics

Requirements:

  • Bachelor's degree in Marketing or Finance
  • 4-6 years of experience in the field or in a related area


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