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Associate Local Investment Strategist
2 months ago
Company Overview
Publicis Media Exchange (PMX) serves as the global media platform for Publicis Groupe. PMX operates as a comprehensive activation entity that enhances investment strategies through the utilization of scale, innovative marketplace solutions, and robust partnerships. Positioned at the cutting edge of the evolving marketplace, PMX builds data-driven, technology-enabled media to facilitate meaningful connections between marketers and consumers.
Position Summary
Become a part of the Publicis Media Exchange team and elevate your career in Local Media. This role involves learning the intricacies of negotiating, executing, and managing local media purchases across various markets in the United States for our diverse client base. The position is hybrid, requiring in-office attendance three days a week, and you will report directly to the Senior Vice President of Local Investment.
Key Responsibilities
- Develop and implement advertising strategies tailored for local markets
- Oversee project timelines, adhere to client specifications, and ensure achievement of performance objectives
- Gain expertise in local market dynamics and purchasing platforms
- Receive mentorship from Supervisors and Management to foster growth and career advancement
Specific Duties Include:
- Create schedules aligned with client specifications for Local Video and Audio
- Complete foundational training in systems and media
- Utilize PMX investment benchmarks in campaign strategies
- Track delivery and assess performance metrics
- Promote diversity and inclusion initiatives within marketplace practices
- Conduct post-buy performance evaluations
Qualifications
- Minimum of 1 year of relevant experience
- Proficient in mathematics and Excel
- Team-oriented approach
- Familiarity with HMX and Media Ocean platforms
Additional Information
Publicis Groupe is committed to fostering diversity and inclusivity, offering comprehensive benefits and policies to support all employees. We prioritize creating equitable and inclusive experiences for our team members. If you require assistance during the application process, please reach out for support.
