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Senior Marketing Manager, Paid Search

2 months ago

Seattle, Washington, United States Amazon Full time
About the Role

We are seeking an experienced Senior Marketing Manager, Paid Search to join our Amazon Music team. As a key member of our marketing team, you will be responsible for driving scalable growth for our business through Paid Search marketing.

Key Responsibilities
  • Leadership Role: Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including account setup, strategy development, campaign structure, budget management, daily bidding, and invoice management.
  • Mentorship: Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting.
  • Project Management: Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives.
  • Partnerships: Manage relationship with bid management software provider and other partners to optimize campaigns and inform their product roadmap based on needs.
  • Cross-Functional Collaboration: Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities, and develop roadmaps.
  • Campaign Optimization: Execute campaign optimization tactics (bidding, ad copy, and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
  • Data Quality: Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
  • New Campaign Launches: Launch new campaigns to support new product features (e.g., Podcast, Amazon Originals, Live Streams).
  • Emerging Markets: Develop the strategy for channel growth in emerging markets.
  • Data-Driven Insights: Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.
  • Acquisition Strategies: Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime, and Amazon Music Free.
Requirements
  • Professional Experience: 6+ years of professional non-internship marketing experience.
  • Data-Driven Decision Making: Experience using data and metrics to drive improvements.
  • Data Analysis: Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Communication: Experience communicating results to senior leadership.
  • Cross-Functional Marketing: Experience building, executing, and scaling cross-functional marketing programs.
  • Paid Search Experience: 4+ years' experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360 (DoubleClick Search).
  • Certifications: Google Ads Certified (GAP) and other SEM platforms certified.
  • SEM/PLA Bid Management: SEM/PLA bid management platform experience required.
  • Keyword Analysis: Experience with keyword analysis, common keyword research tools.
About Amazon

Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

We are a total compensation company, offering a full range of medical, financial, and/or other benefits. For more information, please visit our website.