Senior Marketing Manager
2 months ago
We are seeking a highly analytical and creative Senior Marketing Manager to join our Search Marketing organization. As a key member of our team, you will be responsible for driving web site traffic, maximizing channel revenue, and improving customer experience.
Key Responsibilities- Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
- Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
- Translate analytical findings into actionable insights and concise business actions and recommendations
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Background in analytical positions or consulting is a plus
- Excellent business judgment and the ability to think strategically and execute methodically
- Able to generate ideas and solve problems independently and consistent with Amazon's core principles
- Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools
- Excellent interpersonal and communication skills – written and verbal
- Demonstrated ability to work effectively across business and international teams
- Interest in the technical aspects of digital marketing
- Strong bias for action and sense of urgency; the ability to make things happen quickly
- A track record of teamwork and willingness to roll up sleeves to get the job done
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA | Seattle, WA, USA
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