Senior Product Marketing Manager, Digital Portfolio

2 days ago

Seattle, Washington, United States Amazon Full time
About the Role

We are seeking a Senior Product Marketing Manager to drive awareness and adoption of our online learning center, AWS Skill Builder. As a key member of our Sales, Marketing, and Global Services team, you will be responsible for developing and executing marketing strategies to grow the business.

Key Responsibilities
  • Conduct customer research to inform marketing deliverables and influence the product roadmap.
  • Identify the target audience, buyer personas, and buyer journeys for our product offerings.
  • Collaborate with product teams to distill features and benefits of major launches into positioning and messaging.
  • Engage with marketing teams to develop marketing launch strategies and focused marketing programs that drive product adoption and usage.
  • Develop core go-to-market information for our product offerings, as well as presentations, customer stories, videos, and webpages.
  • Work effectively across the organization with groups such as product management, marketing, sales, and launch management teams to achieve joint business goals.
About AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

What We Offer
  • A dynamic and inclusive work environment that values diversity and creativity.
  • A competitive compensation package that includes equity, sign-on payments, and other forms of compensation.
  • A comprehensive benefits program that includes medical, financial, and other benefits.
  • Opportunities for career growth and development in a rapidly evolving industry.
Requirements
  • 6+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience leading go-to-market for consumer software or hardware product launches.
  • Experience communicating results to stakeholders.
Preferred Qualifications
  • Experience with customer segmentation, profiling, and targeting.
  • Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals.
  • Experience presenting metrics and progress to goal to senior leadership.
  • Experience using any of SQL or other analytical tools for conducting data analysis.
  • Experience with B2B and/or B2C SaaS business.

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