Director of Shopper Marketing for Large Stores and Emerging Channels

1 day ago


Corona, California, United States Monster Energy Full time
{"title": "Shopper Marketing Director", "subtitle": "Join our team as a Shopper Marketing Director for Large Stores and Emerging Channels", "content": "

As a Shopper Marketing Director for Large Stores and Emerging Channels, you will be responsible for developing and executing insight-driven marketing solutions that drive topline growth. You will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute channel/retailer specific marketing solutions rooted in shopper behavior.

The ideal candidate will have a strong understanding of shopper marketing, digital marketing, and retail media, with a proven track record of driving top retail customer annual media JBPs. You will be responsible for leading a team of Shopper Marketing Managers in all aspects of marketing, planning, pre/post promotion analysis, and ensuring maximum utilization of contracted assets.

Key responsibilities include:

  • Developing and executing channel and customer specific annual marketing plans, eCom joint sales & marketing plan, budgets, and pre/post promotional analysis.
  • Providing leadership and guidance to the LS + EC Shopper Marketing Managers in all aspects of traditional shopper marketing functions, retail media, planning, analysis, and execution to meet company goals.
  • Working extensively with LS + EC Sales Leadership to ensure sales goals are met and channel/account-specific marketing expenses are in-line with forecasts.
  • Overseeing and providing full-channel marketing calendars and budgets monthly.
  • Coordinating with RGM/Cat Man to complete post-promotional evaluations of top initiatives to gauge success of plans with respect to KPIs and ROI.

Requirements include:

  • 5+ years of combined experience in the areas of Shopper Marketing, Key Account Sales, Digital Marketing, and Brand Management in the beverage/packaged goods industry.
  • Bachelor's degree in business or marketing preferred, MBA a plus.
  • Demonstrated ability to lead people and manage results with others.
  • Direct team leadership/management required.
  • Knowledge of Brand Marketing, Shopper Marketing, Digital Marketing, Retail Media & eCommerce.
  • Previous Large Store + Emerging Channels Channel/Customer experience strongly desired.

Base Pay Range from USD 125,230.00 to USD 147,300.00

", "requirements": "
  • 5+ years of combined experience in the areas of Shopper Marketing, Key Account Sales, Digital Marketing, and Brand Management in the beverage/packaged goods industry.
  • Bachelor's degree in business or marketing preferred, MBA a plus.
  • Demonstrated ability to lead people and manage results with others.
  • Direct team leadership/management required.
  • Knowledge of Brand Marketing, Shopper Marketing, Digital Marketing, Retail Media & eCommerce.
  • Previous Large Store + Emerging Channels Channel/Customer experience strongly desired.
"}

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