Shopper Marketing Director
2 days ago
The Director of Shopper Marketing is a key leadership role responsible for providing best-in-class marketing support to the Shopper Marketing team and serving as a marketing resource to the retail sales team and sales leadership.
Key Responsibilities:- Lead the development and execution of integrated eCommerce and instore marketing solutions across the Monster Energy portfolio.
- Develop and execute channel's strategic approach to supporting MEC Sales growth targets.
- Support the shopper marketing team in the development, creation, sell-in, and execution of thoughtful marketing programs that align with the Monster Energy brand and drive growth.
- Represent the SMM team to internal stakeholders and leadership, representing channel strategic objectives and imperatives.
- Lead and support the execution of retailer JBPs.
- Lead learning and development areas in the SMM team in areas of digital and omnichannel marketing, eCommerce, and business analytics to drive more strategic thinking across the customer landscape.
- Utilize strong communication skills with internal stakeholders and customer partners regarding customer, channel, and industry insights and competitive trends.
- 8+ years of combined experience in traditional and omni Shopper Marketing, Key Account Sales, Field Marketing, and Brand Management in the beverage/packaged goods industry.
- Previous experience managing a team.
- Preferred 5-years agency experience with demonstrated success.
- Previous national grocery retail experience/relationships a plus.
- Previous experience with 84.51, Kroger Precision Marketing, and/or Albertsons Media Collective a plus.
- Previous experience with eComm, curbside pickup, and home delivery platforms a plus.
- Analytical thinker with data analytics experience preferred.
- Ability to lead the development of breakthrough creative solutions with general media, digital, and promotion agency partners.
- Effective communication skills – written and oral.
- Must have a strong sense of urgency.
- Must be detail-oriented.
- Strong ability to build solid relationships both internally and externally.
- Must be decisive and enforce brand standards.
- Ability to travel 25% of the time.
- Candidate should possess a bachelor's degree in business or marketing.
- Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).
- Commitment to company values.
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Corona, California, United States Monster Energy Full time{"title": "Shopper Marketing Director", "subtitle": "Join our team as a Shopper Marketing Director for Large Stores and Emerging Channels", "content": "As a Shopper Marketing Director for Large Stores and Emerging Channels, you will be responsible for developing and executing insight-driven marketing solutions that drive topline growth. You will work closely...
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Corona, California, United States Monster Energy Full timeJob Title: Director Shopper Marketing Large Store + Emerging ChannelsMonster Energy is seeking a highly skilled and experienced Director Shopper Marketing Large Store + Emerging Channels to join our team. As a key member of our marketing leadership team, you will be responsible for developing and executing insight-driven, channel/retailer specific marketing...
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