Shopper Marketing Director

2 days ago


Corona, California, United States Monster Energy Full time
Job Title: Director of Shopper Marketing

The Director of Shopper Marketing is a key leadership role responsible for providing best-in-class marketing support to the Shopper Marketing team and serving as a marketing resource to the retail sales team and sales leadership.

Key Responsibilities:
  • Lead the development and execution of integrated eCommerce and instore marketing solutions across the Monster Energy portfolio.
  • Develop and execute channel's strategic approach to supporting MEC Sales growth targets.
  • Support the shopper marketing team in the development, creation, sell-in, and execution of thoughtful marketing programs that align with the Monster Energy brand and drive growth.
  • Represent the SMM team to internal stakeholders and leadership, representing channel strategic objectives and imperatives.
  • Lead and support the execution of retailer JBPs.
  • Lead learning and development areas in the SMM team in areas of digital and omnichannel marketing, eCommerce, and business analytics to drive more strategic thinking across the customer landscape.
  • Utilize strong communication skills with internal stakeholders and customer partners regarding customer, channel, and industry insights and competitive trends.
Requirements:
  • 8+ years of combined experience in traditional and omni Shopper Marketing, Key Account Sales, Field Marketing, and Brand Management in the beverage/packaged goods industry.
  • Previous experience managing a team.
  • Preferred 5-years agency experience with demonstrated success.
  • Previous national grocery retail experience/relationships a plus.
  • Previous experience with 84.51, Kroger Precision Marketing, and/or Albertsons Media Collective a plus.
  • Previous experience with eComm, curbside pickup, and home delivery platforms a plus.
  • Analytical thinker with data analytics experience preferred.
  • Ability to lead the development of breakthrough creative solutions with general media, digital, and promotion agency partners.
  • Effective communication skills – written and oral.
  • Must have a strong sense of urgency.
  • Must be detail-oriented.
  • Strong ability to build solid relationships both internally and externally.
  • Must be decisive and enforce brand standards.
  • Ability to travel 25% of the time.
  • Candidate should possess a bachelor's degree in business or marketing.
  • Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).
  • Commitment to company values.


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