Digital Optimization Analyst

2 weeks ago


Cleveland, Ohio, United States JOANN Stores Full time
Job Summary As a Digital Optimization Analyst at JOANN Stores, you will play a pivotal role in developing and executing top-tier strategies to optimize search campaigns globally. In this dynamic position, you will remain at the forefront of industry trends and best practices, leveraging your expertise to innovate tactics and align with our long-term strategic vision. Key Responsibilities • Improves the onsite search & browse experience for joann.com and the mobile app by driving relevant results to help customers find what they want. • Performs keyword research, site auditing, and recommends on-page optimizations that align to the business objectives and the SEO strategy to grow organic search rankings and traffic. • Influences site navigation and taxonomy through research and understanding of customer journeys to ensure customers can easily find what they want on JOANN.com and the mobile app. • Introduces new onsite search and navigation functionality to JOANN.com and the mobile app through collaboration with the platform product owner, marketing, campaign, and merchandising teams to create a best-in-class search experience. • Works with 3rd party vendors and agencies to strategize and align on goals. • Develops search measurement goals, dashboards, monitors search metrics and KPIs, and presents results. Requirements • Bachelor's Degree in Merchandising, Business, Marketing, Communication • 4+ years of retail experience in eCommerce, Omni-Channel, Merchandising or Marketing • Proven experience successfully driving search, browse or SEO and experience with keyword research tools (SEMrush, MOZ, Similar Web) Working Conditions • This role requires in-person attendance 4 days a week at the Store Support Center (SSC) located in Hudson, OH. • Sit or stand at a workstation for extended periods while maintaining focus and productivity. • Move around an office space and between buildings on a large campus, including reaching for files, retail product, supplies, or equipment, as well as the ability to adapt to various workstation setups. • Work standard business hours and extended hours as needed based on task and project demands. • Utilization of all communication styles - written, verbal, electronic options. • Lift and carry office supplies, documents, retail product or equipment weighing up to 20 pounds as needed for tasks such as organizing or setting up workstations. Knowledge, Skills & Abilities • Understanding of SEO principles, search engine behaviors, and ranking systems. • Proficiency in Google's Suite of products (Analytics, Search Console, Merchant Center, My Business). • Technical fluency in AI, HTML/CSS, Basic JavaScript, WordPress, and common E-commerce CMS platforms. • Proficient in Microsoft Office Programs (Word, Excel, Access, PowerPoint). • Strong analytical and problem-solving skills. • Excellent communication and collaboration abilities. • Flexible Team Player. • Intellectually curious with a Growth Mindset. • Ability to effectively prioritize individual workload in a frequently changing environment while remaining detailed and organized. • Self-starter; able to work independently when necessary. • Commitment to quality; Open to learning.

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