Digital Marketing Analyst

1 day ago

Cleveland, Ohio, United States The Sherwin-Williams Company Full time
Job Title: Digital Marketing Analyst

We are seeking a highly skilled Digital Marketing Analyst to join our team at The Sherwin-Williams Company. As a key member of our marketing team, you will be responsible for extracting and transforming channel-centric data, merging it into a cross-platform perspective, and delivering digital marketing analysis, social media performance, and content effectiveness.

Key Responsibilities:
  • Extract, transform, and analyze social and digital performance data from multiple sources and integrate that information into a cross-channel campaign-level report.
  • Understand and interpret Market Mix Models and digital performance implications and recommendations.
  • Provide data-driven, actionable insights and recommendations for improving paid media and organic social performance.
  • Work with stakeholders to gather and interpret omni-channel marketing campaign objectives, developing appropriate measurement and analytical strategies; document and deliver test designs in alignment with objectives.
  • Generate and interpret analytic and reporting findings to deliver data-driven, actionable insights; provide recommendations for changes to marketing strategies that will achieve marketing goals and objectives.
  • Maintain and improve upon current automated reporting dashboards.
  • Support additional projects as requested.
Requirements:
  • Bachelor's degree.
  • 5+ years of experience in an analytics, business intelligence, or data science role with data extraction, transformation, and interpretation.
  • Experience with social media analytics and reporting.
  • Experience measuring marketing campaigns and designing test scenarios.
  • Knowledge of digital media KPIs and analytics tools.
  • Experience with visualization tools such as MicroStrategy, Funnel, Tableau, Google Data Studio, DOMO, and ability to build dashboard reporting.
  • Experience pulling and analyzing data via Google Analytics for organic social and paid media campaigns that include display, native, video/OTT, streaming audio, paid social, and paid search.
  • Experience with social media analytics, including pulling metrics for Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others utilizing native platforms and social media aggregation tools, experience with Sprout Social and/or Sprinklr is a plus.
Preferred Qualifications:
  • Experience with data extraction and transformation tools e.g. SQL, Sprout, Python, R.
  • Experience with advanced analytic methodologies.
  • Experience conducting statistical analysis using tools such as R, Python, SAS, or similar.
  • Comfortable building out paid social custom conversions.
  • CDP integration into paid media campaigns.
  • DCO experience.

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