Digital Marketing Strategist
2 weeks ago
Gardner-Webb University is seeking a highly skilled Web Marketing Specialist to join our team. As a key member of our Web & Digital Communications team, you will play a critical role in supporting the strategic initiatives of our university through the management and extension of our website's functionality using WordPress.
Key Responsibilities- Maintain the security, framework, and plugin updates for our website.
- Own feature requests from inception to launch, optimizing performance along the way.
- Research, modify, and create website and web page content.
- Review content for accuracy and quality of information.
- Provide input on how to translate copy and graphics direction from other media to the website.
- Enforce graphic and content standards to maintain the appearance and structure of the website.
- Maintain a competitive analysis of other sites and advise on opportunities for further enhancement and development of web pages.
- Troubleshoot potential marketing and web page problems.
- Integrate third-party applications, marketing pixels, scripts, etc. as necessary.
- Stay up-to-date on trends and evolution in web development, accessibility, and standards.
- Assist with optimizing landing pages and updating web code to improve website position.
- Bachelor's degree from an accredited four-year college or university.
- Three to five years of related experience or an equivalent combination of experience and education.
- Demonstrated proficiency in WordPress CMS Platform.
- Proficiency in HTML, CSS, JavaScript, jQuery, PHP, MySQL, and other relevant technologies.
- Knowledge of responsive design techniques and WCAG 2.1/digital accessibility best practices.
- Experience designing, developing, and implementing search engine solutions.
- Demonstrated proficiency in Adobe Creative Suite.
- Ability to work independently, solve problems, and communicate effectively with technical and non-technical audiences.
- Client-facing communication skills and ability to present findings and recommendations.
- Ability to thrive in a fast-paced work environment and pursue multiple projects simultaneously.
- Professionalism and ability to deliver and receive constructive critical feedback.
- Familiarity with SEO best practices and web analytics tools.
- Experience with Qualtrics or similar online survey tool.
- Knowledge of marketing principles and effective written and verbal communications.
- Ability to work in a collaborative multi-disciplinary team.
- Skill in critical thinking and strong attention to detail.
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