Social Media Marketing Specialist

4 weeks ago

Davenport, Iowa, United States St Ambrose University Full time
Job Title: Social Media Strategist

St. Ambrose University is seeking a highly skilled Social Media Strategist to join our Marketing and Communications team. As a key member of our team, you will be responsible for developing and enhancing our paid and organic social media content and engagement strategies, growing our university's reputation and brand through various social media channels, and engaging our audiences with creative and impactful content to achieve our goals.

Key Responsibilities:
  • Oversee all institutional social and shared media accounts, including Meta (Facebook/Instagram/Threads), X (ex Twitter), LinkedIn, Google (YouTube, Shorts), TikTok, and other emerging platforms.
  • Develop, create, and schedule social media content (text, video, photo, and audio) that resonates with our target audience.
  • Manage a rich content calendar and social media guide in collaboration with content teams, using data to continually improve our engagement and social media content strategy.
  • Provide supplemental support for adjacent digital creation and publishing platforms (e.g., Google Business, Google Ads, Meta Ads, Snap Ads, Emma, Canva, Vimeo, etc.).
  • Engage internal and external stakeholders in planning, developing, and executing an impactful influencer strategy that showcases our university's brand and experience to grow our presence through short-form videos.
  • Monitor relevant online conversations, represent the university in these conversations as appropriate, and manage timely responses.
  • Leverage key influencers to advance university messaging.
  • Analyze social media and earned media metrics and provide insights to improve content and strategies, working closely with campus stakeholders.
  • Manage social media and connected publishing and analytics tools to optimize social media outcomes (e.g., Social Sprout, Google Analytics, internal data infrastructure integrations, etc.).
  • Stay updated on social media trends, best practices, and emerging platforms, sharing relevant information with the team.
Qualifications:
  • 2-4 years' experience in a professional social media position.
  • Bachelor's degree in Marketing, Communications, or a related field (or in progress).
  • Basic knowledge of content marketing principles.
  • Basic knowledge of public relations strategies.
  • Experience in writing creative marketing content.
  • Basic graphic design and multimedia editing skills.
  • Excellent understanding of social media platforms, strategies, analytics, and audience targeting.
  • Excellent written and verbal communication skills.
  • Excellent project management, organizational, and planning skills.
  • Creative thinking and the ability to contribute fresh ideas to content creation.
  • Capacity for flexible work to accommodate off-hours events and urgent projects.
Benefits:
  • Competitive salary and comprehensive benefits package including health, dental, and vision insurance.
  • Retirement savings plan with employer match.
  • Tuition Remission.
  • Paid time off and holidays.
  • Opportunities for professional development and training.
  • A supportive and collaborative work environment.
  • Access to campus amenities, cultural events, and recreational facilities.

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