Content Marketing Manager

1 day ago

Reston, Virginia, United States Fierce Conversations Full time

About Fierce Conversations

Fierce Conversations is a globally recognized leadership development training company that transforms the culture and conversations central to our clients' success. Our mission is to:

feed high-performing teams,

foster effective communication,

fuel a resilient and agile workforce, and

fulfill a healthy organizational culture.

Job Responsibilities

This individual reports to the VP of Marketing and will manage and execute the company's content and messaging strategies. The role requires a creative and strategic thinker who can seamlessly blend various types of content (digital, print, collateral, events, keynotes, and social) into a data-driven singular strategy.

In addition, this individual will collaborate with internal teams, external partners, and key stakeholders to ensure a unified approach in all communication efforts, including public relations, social media, and email marketing.

Key Responsibilities:

  • Develop and Execute Events Strategy: Plan and execute the strategy for Fierce's events, including keynotes, webinars, podcasts, and other external speaking engagements to build brand authority and increase engagement.
  • Public Relations (PR): Manage PR efforts, including drafting press releases, pitching to media outlets, and handling media inquiries to ensure consistent and positive coverage of Fierce in relevant publications.
  • Social Media Management: Oversee Fierce's organic social media channels, developing and implementing content calendars, engaging with followers, and driving community growth.
  • Optimize Email Marketing Campaigns: Collaborate with other marketing team members to grow our email marketing campaigns, ensuring the messaging is aligned with overall communications and event strategies.
  • Develop Collateral: Proactively support revenue-facing teams with content needs such as pitch decks, event brochures, messaging and talk tracks to promote webinars, etc.
  • Manage Book Reviews: Lead or support book review initiatives, positioning Fierce thought leadership publications and ensuring they reach the right audience through the appropriate channels.

Requirements

The successful candidate will be evaluated and selected utilizing the following experience:

  • Events Management: Proven experience in planning and executing events, from concept to completion, focusing on keynotes, podcasts, and other high-profile speaking engagements.
  • Social Media Expertise: Strong knowledge of social media platforms and trends, with a history of successfully managing and growing social media accounts.
  • Public Relations Skills: Experience managing media relations, drafting press releases, and working with journalists to secure coverage.
  • Email Marketing: Understanding of email marketing strategies and best practices, with experience developing campaigns from development to execution.
  • Content Creation: Strong writing, research, and communication skills with the ability to craft and promote compelling content for social media, email campaigns, blog, and PR materials.
  • Project Management: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
  • SEO Experience: Understanding of SEO best practices and conversion rate optimization.
  • Technical Experience: Proficient with Hubspot and highly data-driven.
  • Preferred: Experience in the Learning and Development industry.

This full-time, in-office, and exempt position is in the Gilbert, AZ area. For more information, contact Fierce Conversations.

Fierce Conversations provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics in compliance with federal, state, and local governing laws.

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