Marketing Content Specialist

3 hours ago


Reston, Virginia, United States AGG Legal Staffing Full time
Job Title: Marketing Specialist

About the Role:

The Marketing Specialist will serve as a key liaison for marketing activities that support the day-to-day operations of the lawyer biography function within Marketing Communications. This role will work closely with the Marketing Manager to manage process, quality control, and training initiatives related to lawyer biographies.

Key Responsibilities:

  • Manage lawyer biographies across practices and offices, elevating content to showcase deal announcements, articles, publications, event postings, speaking engagements, legal directories, and leadership roles.
  • Oversee quality control procedures, including web bio audits to ensure best practices are followed.
  • Proactively flag bios for updates, coordinating with lawyers to enhance bio content and ensure updates are made.
  • Assist in developing and executing lawyer workshops on developing a professional bio.
  • Train Marketing department team members on best practices for drafting and maintaining bios.
  • Contribute to process improvements to ensure efficient and effective operation of the lawyer biography function.
  • Collaborate with Business Development and Marketing teams to ensure consistency and timing of bio creation and posting.

Requirements:

  • Minimum of five years of professional marketing, communications, or relevant experience.
  • Bachelor's degree from an accredited university.
  • Excellent writing, editing, and proofreading skills.
  • Strong project management competency.
  • Ability to interact with Firm members at all levels.
  • Strong communication skills.
  • Demonstrated proficiency in Microsoft Office and Outlook.

Preferred Qualifications:

  • Marketing, communications, business development, or relevant experience in a law firm or professional services organization.
  • Working knowledge of content management systems and experience management databases.
  • Proven ability to identify efficiency and process improvement opportunities.
  • Solid understanding of the legal competitive landscape.

Other Skills and Abilities:

  • Strong attention to detail.
  • Strong organizational skills.
  • Good judgment.
  • Strong interpersonal communication skills.
  • Strong analytical and problem-solving skills.
  • Able to work harmoniously and effectively with others.
  • Able to work independently and lead projects to completion.
  • A proven collaborator within a team dynamic.
  • Able to manage multiple projects with competing deadlines and priorities.
  • Able to preserve confidentiality and exercise discretion.


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