Digital Marketing Strategist

1 week ago


Atlanta, Georgia, United States Truist Full time
Job Description

Truist is seeking a highly skilled Digital Marketing Strategist to join our Personalization team. As a key member of our team, you will be responsible for developing and executing strategic plans to drive client engagement and conversion across digital channels.

About the Role

The ideal candidate will have a strong background in digital marketing, with expertise in marketing automation platforms, such as Adobe Journey Optimizer. You will work closely with cross-functional teams to design and deliver personalized client experiences that drive business results.

Key Responsibilities

  1. Develop and execute digital marketing strategies to drive client acquisition, retention, and profitability.
  2. Partner with product, marketing, and technology teams to design and deliver personalized client experiences.
  3. Manage the implementation of marketing journeys and analyze their effectiveness using data and analytics.
  4. Stay up-to-date with industry trends and emerging technologies to ensure Truist remains competitive.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • 5+ years of experience in digital marketing, with expertise in marketing automation platforms.
  • Strong analytical and problem-solving skills, with ability to interpret complex data and drive business results.
  • Excellent communication and collaboration skills, with ability to work with cross-functional teams.

Preferred Qualifications

  • Master's degree or MBA in Marketing or related field.
  • Experience developing digital marketing strategies that drive traffic and conversions.
  • Knowledge of American Disabilities Act (ADA) compliance requirements.

What We Offer

Truist offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. We are an equal opportunity employer and welcome applications from diverse candidates.



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